"We bought American Printer to give new life to this 130 year old print industry icon. The magazine is being re-invented as a B2MeMagazine demonstrating the power of today’s print technology in each issue We invite you to join us in this great new adventure in personalized magazine communications."
Andy & Julie Plata
Co-CEOs, OutputLinks Communications Group.
The NEW American Printer is a quarterly B2MeMagazine integrating print, web and social media for a powerful platform of highly individualized print-based communications.
The spring issue will be mailed March 2012 to 35,000 subscribers. It will have 25% of its content tailored to each subscriber with articles and ads that reflect the interests of the individual. Each subsequent issue will increase personalization by 25% towards the goal of a 100% personalized magazine by 2013.
The NEW American Printer is the most technically advanced magazine serving the print and graphic arts industry.