Survey dos & don'ts 

Jun 01, 2010

You might survey customers regularly, but how frequently do you analyze the results? Even more importantly, have you implemented any changes based on the feedback? The bottom line is that you must take action on the results, or don't bother surveying. Surveying is not an event, but an ongoing process. Should you survey customers with every print order? For repeat buyers, we suggest surveying no more

RR Donnelley wins final Ipex 2010 Champions award 

Jun 01, 2010

The judges of the Ipex 2010 (www.ipex.org) Champions in Print award broke with tradition and gave the final accolade not to an individual but to the printing group that they consider has had one of the most positive impacts on the industry and which has been a shining example of pioneering innovation. Ipex 2010 event director Trevor Crawford says, We're delighted to announce that a company, which

People 

Jun 01, 2010

Trey Byrd has joined Paramount Performance Marketing, formerly Paramount Printing (Jacksonville, FL), as an account executive. Fujifilm North America Corp. has named Todd Zimmerman vice president, sales and marketing, Graphic Systems Division. interlinkONE has hired Mark McIntosh as president succeeding founder John Foley Jr., who remains as CEO. Ricoh Americas Corp. announces several key leadership

Introducing marketing services 

Jun 01, 2010

One option in communicating with your printer customers and prospects is to continue doing the same things that you are doing (or not doing) now and take your chances. If you choose this route, you might want to study up on some terms in the new marketing world like content marketing, social media, mobile marketing/messaging, search engine optimization, 2D barcodes, viral marketing, prospect engagement,

What's in a name? 

Jun 01, 2010

When Illinois State University hired me in 2003, our academic degree had a long and cumbersome name: Industrial Technology/Printing Management and Imaging Technologies. We couldn't get many students interested in our discipline, and I suspected the program name had a lot to do with it. Even though our graduates were finding good jobs in the industry, unless students had a great experience in a dynamic

Full-service feat 

Jun 01, 2010

Marketing Alliance Group (Dalton, GA ) received an SGIA Golden Image award during SGIA Expo in October 2009. The winning entry, Wear-Dated Dandelion Overlay, won top honors in the Plastic Products/Digital Entries category. The graphic was produced with an Inca Spider using 4-color process and white UV inks by Nazdar. It was printed on 0.02 clear PETG and then diecut to fit as an overlay on a carpet

APEtc. 

Jun 01, 2010

Printers making the marketing transition 

Jun 01, 2010

Much has been published by industry consultants on how printers have to transform themselves into Marketing Service Providers. Has anyone defined the elements of marketing services and provided a way for printers to offer these services? Penton and AMERICAN PRINTER have done this for you. Penton data, which includes primary and secondary research (Penton owns the Chief Marketer franchise), shows that

Installations 

Jun 01, 2010

Partnering with Fujifilm Graphic Systems Division, Universal Printing (Durham, NC) has installed a new 4-up Dart thermal platesetter and is now running Fujifilm's Ecomaxx-T processless plates. Trade print service provider AccuLink (Greenville, NC) has installed an HP Indigo 7000 Digital Press and HP Exstream software to expand its portfolio of value-added solutions and meet growing demand for multipage,

xpedx joins SGP as Gold Patron 

Jun 01, 2010

The Sustainable Green Printing Partnership welcomes the addition of xpedx (Loveland, OH) as a Gold Patron. Through the generous support of companies like xpedx, the SGP Partnership is able to keep program participation fees for printers low. xpedx customers continue to look for ways to become more sustainable in their day-to-day operations, and the SGP Partnership helps them achieve this goal, says

NAPL, NPES, PIA announce Vision 3 Summit 

Jun 01, 2010

The National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and Printing Industries of America have joined forces to create a new leadership conference for graphic communications executives the Vision 3 Summit. Scheduled for March 13-16, 2011, printing company and vendor executives will convene at the J.W.

Paper & Ink, part II 

Jun 01, 2010

New digital swatchbook CTI Paper USA's (Sun Prairie, WI) new digital promotional piece uses dramatic 4-color imagery to show off CTI's eclectic collection of digital specialty papers. Brands featured include Aspire Petallics Digital, Currency Digital, Glama Natural Digital and Aspire Petallics Color Copy. The 4.125 5.25-inch piece displays high print quality on a variety of leading commercial digital

Research results 

Jun 01, 2010

In August 2009, Penton Media's (parent company of AMERICAN PRINTER) research department conducted a study of the commercial printing industry. The study generated 551 responses from printing industry executives. Research objectives included gauging participants' awareness of virtual trade shows, discovering subjects of interest for online education, identifying trade show attendance intentions and

100 Words or Less: How is the print chief executive's role changing? 

Jun 01, 2010

Saving sheets 

Jun 01, 2010

Over the years, economics, time and space have changed many pressroom practices — some for the good and some for the worse

Customer satisfaction vs. delight 

Jun 01, 2010

Changes in customer perceptions, needs, experiences and objectives precede changes in customer behavior. That alone is justification for ongoing research by a graphic arts company. Well-conceived, ongoing research can be an early warning system with a direct positive impact on customer retention. Early detection of changing customer attitudes and perceptions can prevent account loss. One of the great

The Philadelphia Story 

Jun 01, 2010

OnDemand debuts include three new digital presses, Photo software and wine label substrates, Transforming print streams, & continuous-feed saddlestitching

Installations 

May 01, 2010

Signature Offset (www.signatureoffset.com), a coldset web publication printing specialist with seven U.S. locations, has ordered a new Goss (www.gossinternational.com) press to anchor a soon-to-open eighth site. The 4-tower Community SSC press featuring an N-40 folder with quarterfold capabilities will be installed at an undisclosed east-coast location this summer. In addition, Quad/Graphics (www.qg.com)

Print education perspective 

May 01, 2010

There are too few venues for people in the printing industry to gain insights into the graphic communications education community. The decision by AMERICAN PRINTER to include this column, Education in Action, is a big step in the right direction. I've been asked to be the spokesperson for all my fellow graphic communications educators, and there is a lot to explore. I've been working as an educator

Inkjet's next chapter 

May 01, 2010

An international contingent of journalists and graphic arts consultants recently converged at CPI just outside Paris to see the mega book publisher's monochrome HP (Palo Alto, CA) T300 Inkjet Web Press. The press is the centerpiece of CPI's solution for medium-run paperback book production. CPI is a French group of companies created in 1996. It claims bragging rights as the No. 1 book printer and

The owl & the centipede 

May 01, 2010

A midsize printer closed the other day. But its story was especially poignant, because Alonzo Printing (Hayward, CA) had been recognized in the press for doing many of the right things, such as establishing a name as an environmentally responsible printer and repositioning the company as a marketing services provider. Alonzo's closing reminded me of the story of the owl and the centipede. One day,

Paper& Ink 

May 01, 2010

Value priced text, cover line Finch Paper (Glens Falls, NY) announces the newly available Finch Fine Swatchbook. Finch Fine fulfills aesthetic and economic expectations in wide product line stocked for digital and offset, in 60 lb. text to 200 lb. double-thick cover. The new swatchbook uses a farmer's market analogy to convey the authentic look and feel of its Finch Fine line. The locally grown, neighbor-farmer

APEtc. 

May 01, 2010

100 Words or Less: How do you provide good customer service? 

May 01, 2010

Customer service starts with our ideal customer profile: a customer that values the supplier relationship and appreciates excellent customer service. Lowest-of-three-bid customers aren't significant accounts for us. Our commitment is to provide superior products and service, and we gift wrap that effort with effective communication and caring service. It's a day-to-day effort. While we embrace technology,

Industry Events 

May 01, 2010

May 11-14MailCom 2010, Atlantic City Convention Center, Atlantic City, NJ, (609) 264-0120, www.mailcom-conference.com 17-19Offset and Beyond, PIA, Baltimore, MD, (800) 910-4283, www.printing.org/offsetandbeyond 17-192010 BIA Mid Management Conference, Baltimore, MD, (412) 259-1806, www.bindingindustries.com 18-24Ipex 2010, IRR Exhibitions, NEC, Birmingham, England, www.ipex.org June 2-4Predictable