Mastering LinkedIn 

Jan 01, 2011

In the spring of 2008, I addressed the Consolidated Graphics (CGX) national sales force and told them they needed to get on LinkedIn. I told them it was the best thing since sliced bread, and their personal brand depended on a venue like it. Within two months, I wondered what all the fuss was about, decided to write it off and moved on. I had shown up on LinkedIn, sat on the sidelines and expected

What's your maintenance budget for a 4-year-old press? 

Jan 01, 2011

How electronic is the press? The more electronics, the more maintenance is required. In a large printing company that charted cost of maintence as a percentage of sales, the percentage kept increasing over a 30-year period. Look at your press today you need an electrical expert as well as a mechanic. Is it UV or conventional? A full UV press will last longer than a conventional press, due to not having

More suggestions for the PMG 

Jan 01, 2011

My somewhat simplistic advice is for Patrick Donahoe to stay on the course he's set: customer focus, business development and a leaner operation. Also, get the USPS into a more proactive stance on public and legislative issues. Be more out-front with its own story about what it needs to do, or needs from Congress. The agency has a long history of silence and that does it a disservice when so many

A trusted resource 

Jan 01, 2011

Put the reader first. That's our goal at AMERICAN PRINTER. We've been a trusted resource for commercial printers since 1883. We are proud to enter our 128th year of serving the commercial printing industry. But we are prouder still to be innovators rather than curators. In 2011, we have a fresh look and renewed commitment to bringing senior executives cutting edge content across all media. We have

The fundamental question 

Jan 01, 2011

I hate to deal in but I believe there is one overwhelming truth in industries such as print that largely involve customized products and services: Nothing counts not equipment, technology, demeanor, experience of staff, physical facility, size of staff, anything unless it can be converted into perceived value to customers. Business is all about formation and retention of customers. Determining customer

Are you ready for May 2011? Here are some often overlooked IMb angles 

Jan 01, 2011

As of May 2011, mailers need to use the Intelligent Mail barcode (IMb) with either Full Service or Basic options to be eligible for automation discounts on letter-size and flat-size mail pieces. Although the USPS will still accept mail printed with POSTNET barcodes, mail printed with POSTNET barcodes will be ineligible for automation discounts. Mailing software provider Window Book offers these tips.

PODi highlights digital print best practices 

Jan 01, 2011

PODi, the Digital Printing Initiative, has awarded its 2011 Best Practices for digital printing, which recognize outstanding examples of digital printing and relevant marketing strategies. PODi accepts case studies for the competition throughout the year, and entries are judged on measured results, value proposition, functionality, scalability, relevance, creativity and innovation. The winners: Direct

Dear Postmaster General 

Jan 01, 2011

December 2, 2010, marked Jack Potter's last day as Postmaster General. We would like to thank Jack for his 32 years of service with the USPS, particularly the past nine as PMG. During the longest tenure as PMG since the early 1800s, Potter dealt with many tough circumstances, including 9/11, the anthrax scare and declining mail volumes. He was an ally to the mailing community and his leadership has

QR Codes vs. MS Tags: let the code war begin 

Jan 01, 2011

The QR Code is one of many 2D code formats. Others include Microsoft Tag, EZCode, JagTag, Digimarc and Wikkit. Having recently spotted a few MS Tags in some national magazines, we wanted to revisit Quick Response: The Road Ahead for QR Codes, July 2010. Keep it simple At the end of the day, the only thing that matters is making it easy for people to learn about our company, products and services.

Vision 3 Summit 

Jan 01, 2011

The Vision 3 Summit (www.vision3summit.org), March 13-16 in Palm Desert, CA, will feature a session titled 2011 What's Ahead for the Industry? NAPL senior vice president and chief economist Andrew Paparozzi will pinpoint the drivers of the printing industry and highlight the new rules of recovery. The summit will feature a variety of educational sessions on topics ranging from future growth markets

Volly lets mailers do more for consumers 

Jan 01, 2011

Pitney Bowes recently announced the Volly secure digital delivery service. It integrates digital delivery and electronic payments into existing production mail workflows. The cloud-based digital mail communications platform lets consumers receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This

Rose knows printing 

Jan 01, 2011

You might call Rose McShane, 54, a press operator. But she prefers the term McShane worked for R.R. Donnelley NYC from 1987 until 2008 when the plant closed. She is currently studying for her masters in occupational safety. McShane earned undergraduate and graduate degrees from Columbia Southern University and Cooper Union. I experimented with drawing, painting, bronze casting, photography and printmaking,

New Products 

Jan 01, 2011

Best of the best 

Jan 01, 2011

Sherri Buxton is one of the most successful Coldwell Banker Realtors in North Carolina, consistently listed among the top 2% of agents nationwide. Knowing what it takes to stand out in a competitive environment, she understood she had to increase branding efforts and create a look that was exclusively her own to take sales to the next level. This meant moving from the popular but generic web-to-print

That's a big mail bag 

Jan 01, 2011

Since 1930, the number of mail pieces handled by the U.S. Postal Service (formerly the Post Office Department, until 1971) grew steadily fromnearly 28 billion per year to 213 billion in 2006. Source: The United States Postal Service An American History 1775-2006, www.usps.gov.

People 

Jan 01, 2011

Antoine Fady has been appointed CEO of Flint Group, succeeding Charles Knott, who will continue as chairman. Fady most recently served as GM for Akzo Nobel Decorative Paints-Europe. Prior to that, he was CEO, ICI Packaging & Coatings. HubCast announces Tony Dolph has been promoted to president, following founder Toby LaVigne's decision to step down but continue as an active member of the board of

Make 'em laugh 

Jan 01, 2011

We have noted a real uptick in humor, reports IAPHC's Kevin Keane. Keane is one our favorite Facebook friends he's a wealth of fantastic (and often funny) links. He shared most of the following items with us, and we can't wait to read his next post. See Kevin's blog at www.IAPHC.org. The power of video CL Graphics' marketing guru Peter Gault reports outstanding customer response to his Social Media

Welcome to the virtual warehouse 

Jan 01, 2011

High-speed inkjet presses are changing the book manufacturing game. That's the message we heard loud and clear at Offset Paperback Manufacturers' (OPM) open house this past November in Laflin, PA. OPM, an Arvato US Bertelsmann Co., has been cranking out books on its monochrome Kodak Prosper 1000 since July 2010. On the color side, the latest addition is a Kodak Prosper 5000XL. Muller Martini's Sigmaline

Oce, manroland announce partnership 

Jan 01, 2011

Oce and manroland AG have teamed up to offer a single source for print data management, digital printing, offset printing and postpress solutions. The two companies will jointly advise customers selecting advanced technology and workflow solutions. The partnership's strategy on inkjet entails its use as a supplement to offset printing for small runs and just-in-time production. Oc recently joined the

A robust group of student organizations 

Dec 17, 2010

There are three primary graphic communications organizations that recognize and organize student chapters.

5 steps to get a handle on your customer database 

Dec 17, 2010

How many customer e-mail addresses do you have in your database?

Wide-format metallics 

Dec 01, 2010

Irvine, CA-based Roland DGA Corp. (www.rolanddga.com) introduced two VersaCAMM VS 8-color wide-format metallic inkjet printer/cutters: the 54-inch VS-540 and 42-inch VS-420. The new VS models join Roland's 64-inch VS-640, which was introduced earlier this year as the company's largest and most advanced VersaCAMM to date. Equipped with Roland print/cut technology, the VersaCAMM VS prints images and

What a year it was 

Dec 01, 2010

What were some of the key trends of 2010? Well, leggings made an unfortunate comeback. There's even something called an unfortunate combination of jeans and leggings best left to middle school girls. Men and women, generally on the younger side, took to wearing snap brim hats not seen since the Eisenhower administration. (Unless you are Bear Bryant, Frank Sinatra or Karl Malden, it's a difficult look

Workflow update and faster chemistry-free plates 

Dec 01, 2010

In Ridgefield Park, NJ-based Agfa's (www.agfa.com) booth, attendees saw demos of :Apogee 7, the latest version of Agfa's automated workflow that includes :Apogee Impose, an Agfa-developed imposition module that relies on live job information rather than templates to perform imposition. :Apogee 7 allows print buyers to go beyond the web-to-print screen to create new jobs in the prepress stage with

Chemistry-free plates, printer/proofer upgrades 

Dec 01, 2010

Long Beach, CA-based Epson (www.epson.com) combines an Epson Stylus Pro 7900 printer with a plate curing device, RIP and plate guide attachment. The high-resolution aluminum press plate is chemically coated to work with the standard Epson UltraChrome Ink Technology. Once imaged at up to 175 lpi and heat cured, the Epson DirectPlate Technology is recommended for up to 20,000 impressions. The Epson