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Color VDP forecast to outpace digital color by 2010

Oct 1, 2006 12:00 AM

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Interquest (Charlottesville, VA) has released “Color Production Printing & Variable Imaging in Graphic Arts,” a comprehensive multi-client study analyzing the market for digital color production printing and variable imaging in the graphic arts market.

“We expect the volume produced on digital full-color production systems by graphic arts print providers to increase by 35 percent per year from 2005 through 2010,” says Gilles Biscos, president. “This growth will be fueled by technology developments from equipment vendors, continuous decline in TCO, the convergence with transactional printing, and the overall trend toward personalized communications. There is no doubt that the integration of digital and conventional printing will play a major role in the future as commercial printers continue moving into digital printing.”

The study is based on in-depth surveys of leading North American and European printing operations, supplemented with extensive, open-ended interviews printers and color printing systems vendors.

“Over the next few years, the color variable-data print volume in the graphic arts market will grow at a higher pace than the overall digital color production print volume, mainly fueled by the growth of personalized direct mail. By 2010, we expect variable data will represent 31 percent of the total digital color print volume produced by graphic arts providers,” Biscos adds. “A relatively small group of players, both in North America and Europe, will play a major role in the growth of the market.”

In addition to the survey results, the study includes in-depth analyses of key market trends, drivers and issues, applications and environments, as well as technology and product developments impacting the industry. Available for $1,095 in hardcopy (200 pages), the study can be licensed for electronic distribution. See