NexPress (Rochester, NY) and Saepio (Kansas City, MO) have signed an agreement to add Saepio's Agilis Media Producer to the NexPress solutions portfolio.

Agilis Media Producer is a software tool for creating customized, print-ready marketing materials through the online versioning of template-based documents.

Once a template is created, local sales and marketing staff, dealers and distributors can customize, version, proof and order their print communications using the Internet. Applications include marketing materials, such as sales-driven customized self-mailers, event invitations and announcements, and dealer-branded and customized collateral. These materials can be tailored by division or location, while maintaining a consistent brand identity.

“One of the fastest-growing segments in digital color printing is Web-to-print fulfillment,” says Chris Payne, chief marketing officer and vice president, NexPress Solutions LLC. “And one of the most important aspects of this segment is creating localized versions of templates for individual markets. Saepio has had great success doing this with its Agilis Media Producer in the corporate segment, and we have been working with Saepio and NexPress 2100 press users over the past year to ensure that this solution meets the needs of the commercial print market.”