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REPORT: WIDE-FORMAT PRINTER SALES DOUBLED IN 2000

Jul 1, 2001 12:00 AM


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Unit sales of wide-format printers grew more than 50 percent in 2000, reports I.T. Strategies (Hanover, MA). Sales of wide-format printers in the corporate market (in-house graphics, ad agencies, etc.) more than doubled, indicating a growing market opportunity for 24-inch units from Epson, Hewlett-Packard (HP) and others.

I.T. Strategies sees the business-to-consumer market as an untapped market opportunity. Epson's Stylus 7000 printer, with a list price of less than $5,000, is an attractive choice for such applications. Price points are becoming so low digital photographers and home users can now purchase wide-format printers.

HP and Epson accounted for more than 72 percent of worldwide sales in 2000. I.T. Strategies consultant Michael Flippin notes, however, that as the two companies focus on selling larger volumes of units, “other hardware suppliers continue the trend toward application-specific solutions, such as outdoor signage and flatbed printing, to further differentiate their products.” For more information, contact Martha Popoloski at (781) 826-0200 or e-mail: popoloski@it-strategies.com.