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Sandy Alexander: focus on clients, technology

Jan 1, 2002 12:00 AM

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Distill Sandy Alexander into its essential elements, and you'll find three resounding themes: a commitment to customer satisfaction, quality printing and technological innovation.

These themes are evident in the company's history. Sandy Alexander has embraced technology from early on. With its recent purchase of a MAN Roland (Westmont, IL) Rotoman press, it is reportedly the first commercial plant on the East Coast to install an eight-unit single-web machine.

“As with just about every manufacturing equipment decision, our clients' requirements are of paramount importance,” says Jonathan Fogel, senior vice president and director of marketing. “Even though Sandy Alexander is the largest independent, high-end commercial printer in the country, we haven't lost sight of our roots as a family business and its focus on customer satisfaction.” Here, Fogel explains more about Sandy Alexander.

When will installation of the new eight-color web press be complete?

Installation of the press is currently under way, and [as of November 2001] we are targeting the first of the year to be up and running. Our entire New Jersey web room will consist of Rotoman presses, which will give us tremendous flexibility and productivity. In addition, training will be minimal, because all crews are already familiar with the Rotoman.

Several of our major markets, including the annual report and the automotive segments, have been designing high-quality and high-quantity projects that require eight colors, UV coating and special folding. (The press is equipped with power plateloading for quicker makeready and plate changes, and an inline UV coater capable of spot or overall coating on two sides.) The installation of this press complements our eight-color sheetfed capabilities and provides our clients with even greater value in a competitive marketplace.

Sandy Alexander was the first to incorporate System Brunner's Instrument Flight on a web press. Any other color-management highlights?

Our history with Instrument Flight goes back 15 years, as we have been a beta site for System Brunner (Locarno, Switzerland). With our web installations, we have incorporated QTI's (Sussex, WI) Color Control System (CCS) with Instrument Flight, giving us closed-loop color management with the ability to scan sheets directly on the web as the press runs.

Beyond the pressroom, our prepress department is now working in RGB format, providing greater flexibility in color retouching and in repurposing our clients' digital assets across a wide spectrum of media.

How is your company coping with the economy?

We seem to be experiencing far less of a negative impact compared to the general market. Our sales efforts continue to be strong, and we are always careful about managing our costs and expenses. The company is on sound financial footing, so we have been able to avoid personnel reductions.

What are your future growth projections?

We are cautiously optimistic and anticipate about 15 percent organic growth for 2002. There has been some variation in this figure from year to year, but this represents a somewhat-historical average.

What printer do you most admire and why?

For more than 15 years, we have been fortunate to work with the Metropolitan Museum of Art (New York City). As a result of this relationship, we have become familiar with the work of Mondadori, a printer based in Italy. The quality of the work is superb, and the reputation this printer has developed with its customer base is extremely strong.

Do you have a little-known company fact to share with our readers?

As you build our family tree, you can see the history of the New York printing market. These include The Sandy Printing Co., N. Alexander & Son, Carnival Press, Americom, Laurel Printing, A. Kolish, Sanders Printing, Bill Williams, Inc., and Admiral Press.

Where's the best place to eat in Clifton, NJ?

The October issue of Gourmet magazine features the “Top 10 Hot Dogs in the Country.” Rutt's Hutt in Clifton is listed as No. 6! We're also only a 15 minute drive from Manhattan, the eating capital of the world.


Sandy Alexander, Inc. Clifton, NJ


Jonathan Fogel senior vice president, director of marketing




$130 million




225,500 (all locations)


High-end commercial printing, inline imaging and finishing

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