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STUDY TRACKS GREENING OF PRINT

Feb 1, 2002 12:00 AM


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An increasing number of Global 2000 companies are reporting and promoting their environmental and sustainability initiatives, knowing that effective sustainability strategies can yield increased employee motivation, customer loyalty and superior profits. Market research firm Nima Hunter, Inc. (New York City) will conduct a series of “Greening of Print” studies that survey and forecast how these beyond-compliance environmental and sustainability practices will impact the printing, publishing and packaging industry.

“A decade ago, environmentalism was not considered compatible with profit,” explains Don Carli, president of Nima Hunter. “Today, more companies are recognizing that compliance alone is no longer sufficient and that ‘business as usual’ is not sustainable. Increased emphasis on sustainability by Global 2000 firms will compel supply-chain managers to purchase equipment, supplies and printing in a manner that extends beyond what is required of them by regulatory law or industry conventions.”

Nima Hunter is offering three subscription levels to the “Greening of Print” studies: charter, advocate and supporting. The first study will be released in June. For more information, call (212) 966-7340 or e-mail: greening@nimahunter.com.