American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.

T-Bird: printing that rocks

Aug 1, 2001 12:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

T-Bird Entertainment Printing & Graphics (Reno, NV) serves major corporations, hotels and casinos on the West Coast. Its clients include MP3.com, Iomega, Fox Television and Nickelodeon.

But most people are intrigued by its entertainment work. T-Bird helps customers keep a venue or event secure while creating stunning art prized by collectors. The company provides backstage passes, signage, guest lists and other items for clients such as George Strait, Patti LaBelle, the New York Yankees, Mötley Crüe, the Los Angeles Dodgers and Winston Cup Racing.

“Clients' security is our top priority,” explains Seth Sheck, director of operations for T-Bird, “but the items we create must look outstanding they are an identifiable extension of the event or the artist's image.”

T-Bird uses holographic foils, custom stocks, UV inks, special diecuts and glow-in-the-dark material to protect client security, but that does not deter some die-hard fans. Some may attempt a little creative counterfeiting, while others display the optimism of youth.

“I probably get 10 calls a week from teenagers begging for Backstreet Boys' passes,” reports Sheck. Here's a firsthand look at T-Bird's operation:

How are you staying state-of-the-art?

In addition to our five-color GTO 52 and a single-color KORS, we have a Heidelberg Quickmaster DI 46-4. The DI delivers the fast turnaround time we need.

Often, concert promoters wait until the last minute to get their backstage passes printed. We'll often get frantic phone calls just days before an event. It's a big help to have the press plated, up to color and ready for a press check in 30 minutes. Since it's waterless, drying time is within an hour. We can have a piece laminated or diecut the same day, or even the same afternoon.

If we are looking to impress a client, it's always the DI. We can apply a number of security finishes to a piece of paper once it comes off the delivery, including foil, numbering, diecutting and laminating. These products work best on a piece printed with inks.

Additionally, we have developed a website where clients can proof artwork online.

How are you growing your business?

We have a design studio with Mac G4 computers and the latest versions of software. We have started to expand our services to include corporations. Some of them see the advantages of a highly visible piece of printed material for conventions, press kits and other marketing. We have an average annual growth rate of 32 percent.

You serve a unique niche. How do you promote your services?

We attend a convention for the concert-touring industry called the Concert Industry Consortium. But most important is the product and the relationship that we have with the industry and our clients. People trust us to come through in emergencies.

What services would you most like to add for your clients?

Printed and online itineraries for touring artists and entertainment advertising agency services with a strong emphasis on world-class custom art and design.

You've worked with many celebrities any favorites?

Although we produce products for many of the largest names in sports and entertainment, we rarely get to meet the stars. We've seen the back of many stages during exciting shows, but our contacts are generally tour production personnel. I have met Tesla, INXS, Celine Dion, Faith Hill, Tim McGraw, Carrot Top and others.

Are you ready to step into the spotlight?

If your company has an interesting story to tell and you have some words of wisdom to share with fellow graphic arts professionals, we want to hear from you. E-mail us at: A Peditor@intertec.com, and give us a brief description of yourself and your printing firm. You could be the next profile in “Spotlight on…”

COMPANY
T-Bird Entertainment Printing & Graphics Reno, NV

KEY EXECUTIVE
Seth Sheck,
director of operations

YEAR FOUNDED
1966

ANNUAL SALES
$4.5 million

NO. OF EMPLOYEES
26

SQ. FT.
14,000

SPECIALIZATION
Security and marketing items for the entertainment and sports industries, as well as major corporations.