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Survey Advantage’s Michael Casey to speak at MFSA

Jun 2, 2010 12:00 AM


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Michael Casey, American Printer columnist and president of Survey Advantage, a leading provider of customer loyalty and market research services, will offer two educational sessions at the upcoming Mailing & Fulfillment Service Assn.’s annual conference, this week in Charleston, SC.

The session, “Leveraging Customer Feedback” highlights how mailing and fulfillment operations are preserving ongoing revenue and identifying opportunities to sell more to existing customers. Casey will discuss how mail and fulfillment operations are differentiating themselves from their competitors and how these businesses are implementing strategies with their customers to drive revenue.

See www.mfsanet.org.