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Volly lets mailers do more for consumers

Jan 1, 2011 12:00 AM


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Pitney Bowes recently announced the Volly secure digital delivery service. It integrates digital delivery and electronic payments into existing production mail workflows. The cloud-based digital mail communications platform lets consumers receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service, which also includes online bill pay, will be available to U.S. consumers in Q2 2011.

Growing services

Jeff Hayes, president of InfoTrends, says the time is ripe for mailers to push the physical and digital envelope. “We believe service bureaus and high volume production printers need to expand their offerings to include both physical and digital personalized communications,” he says. “The key area for investment is software, particularly products that can be embedded in the existing workflow to simplify the implementation process and accelerate new revenue streams.” See www.volly.com/resources.

Integrates with existing workflow

Volly gives participants high-volume mailers a communications service that can expand consumer options. Mailers can integrate it with their existing physical mail delivery processes for cost savings including operations. Noting its existing ties to 74% of high-volume transaction mailers in the United States, Pitney Bowes says it is well positioned to help its customers succeed with multichannel media.