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Dec 8, 2010 12:00 AM
Southwest Plastic Binding Company Inc., a national manufacturer and distributor of binding, laminating and presentation supplies and equipment, has changed its name to Southwest Binding and Laminating.
The change is part of a comprehensive campaign to improve its focus on core customers. It manufactures and distributes equipment and supplies for bookbinding, laminating, shrink wrapping and imaging.
President and CEO Mark Mercer says, “While we'll continue to manufacture and sell plastic binding and laminating SKUs, the name change much better promotes the diversity of our product lines."
The new name includes a slightly revised logo and new tagline, "Come Together. Right Now." The new name, logo and tagline will be promoted in a forthcoming advertising campaign and in a new website that features faster content delivery, with better resources and information, scheduled for release in early 2011.