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Digital print rodeo

Mar 1, 2010 12:00 AM

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More than 1,800 HP Indigo owners and users gathered at Dscoop5, the 2010 Dscoop Annual Conference held February 18-20 at the Gaylord Texan Hotel & Convention Center in Dallas. A “Solutions Showcase” was on par with some trade shows: 90 vendors highlighted products and services encompassing publishing, direct marketing, signage, photo, commercial print, and label and packaging products and services. The event attracted 350 international attendees, largely from Latin America and Asia Pacific.

“Dscoop5 was absolutely phenomenal and blew away all of our expectations,” said Larry Vaughn, Dscoop chairman and president of Ideal Printers (Houston). “The strong showing from our members and support from our partners shows that everyone is connecting with the whole idea of Dscoop — that as a cooperative, we can all help each other to achieve more.”

When asked how the Dscoop event continues to grow, despite a difficult economy, HP's Chris Morgan also credited the cooperative approach. “There's a collective view [among members] that it's OK to share,” said Morgan, senior vice president of the imaging and printing group's graphics solutions business. “It's central to the way this community operates.”

Susan Moore, Dscoop5 chairman and president of Digital Printing & Imaging (Kennesaw, GA) said strong communication among members as well as HP have helped the group prosper. “HP is very open to learning from [users]. It's a two-way street.”

Jan Riecher, vice president and GM, HP Americas graphics solutions business, says good communication fosters customer growth. “We have a lot of advisory councils, including two new ones for Scitex and Designjet users. We use these forums to create and test ideas before formally launching [products].” Riecher noted that HP's new ElectroInk White was created in response to discussions at last year's Dscoop event.

Early birds get the tours

Opening the conference a half day earlier than in years past enabled about 200 attendees to tour some local HP commercial and signage installations. Participants chose from 110 educational sessions and five hands-on workshops. Topics included sales and marketing, sustainable practices, lean manufacturing and partnering with agencies.

“Dscoop continues to impart a great deal of value to our members, and seeing our tremendous success year after year shows me that we truly are addressing a critical customer need,” said Francis McMahon, director of marketing, HP Americas Graphics Solutions Business, and Dscoop Board member. “I couldn't be more thrilled to see Dscoop grow and offer more to our members.”

Dscoop is a self-funding, independent organization made up of Indigo owners and operators, vendor partners and HP. See

Katherine O'Brien is editor of AMERICAN PRINTER. Contact her at

MindFire's Farsheed wins 2010 Glacken Award

The 2010 Jack Glacken Award went to Moe Farsheed, CEO and co-founder of MindFireInc. (, Farsheed was an influential player in Dscoop from the organization's founding — from helping with marketing strategies such as branding to identifying Dscoop's value proposition.