HP (Palo Alto, CA) will unveil the latest additions to its portfolio of digital color printing solutions at Ipex 2010, May 18-25 in Birmingham, England, where HP will have the largest booth at the show.

In booth 12-AB150, measuring 3,000 sq. m, HP will feature a “production floor” where simulated customer environments can print a range of applications – from publications and personalized marketing materials to large format signage and photo specialty processes. The four production zones will represent the key growth areas for print service providers and other graphics professionals and include solutions that:

• Respond to customer needs through profitable, short-run printing with technologies such as the HP Indigo 7000 Digital Press Series that help commercial printers deliver what their customers need, when they need it, with more value and less waste.
• Transform direct marketing materials into revenue generators with powerful solutions that create dynamic, profit-building integrated campaigns driven by variable-data printing that is cost effective and generates three times greater response rates.
• Cost-effectively produce medium- and short-run publications and “books of one” to extend the power of the digital revolution with technologies including HP Inkjet High-Speed Production Solutions.
• Deliver high-value pages in the photo specialty space that generate incremental high-profit results and provide consumers new ways to capture and share special memories through photos.
• Provide the high-quality labels that end-users demand while increasing productivity and reducing costs for label converters.
• Create impressive and high-impact large-format campaigns with innovative, end-to-end large-format printing solutions.

“Print service providers and graphics professionals today are looking for a technology partner to help them get more from their printing investments,” says Christopher Morgan, senior vice president, Graphics Solutions Business, Imaging and Printing Group, HP. “At IPEX 2010, we will announce and demonstrate new solutions that help our customers gain new business, streamline their operations, and deliver higher-value, more innovative applications.”

A series of HP kiosks will include 32 customers presenting how they have used HP digital printing technologies to transform their businesses;  innovative and effective customer applications across the entire HP digital printing portfolio; and details on HP Financial Services, training and integration.

The HP booth also will feature moderated customer panels, regional presentations and keynote speakers. A media event on May 18 will include new products and solutions across HP’s broad portfolio of digital printing systems.

See www.hp.com/go/IPEX.