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May 18, 2010 12:00 AM
InfoPrint Solutions Co., a joint venture between IBM and Ricoh, has unveiled a new brand identity as the joint venture nears its conclusion. At midnight on June 30, 2010, InfoPrint Solutions will become a wholly owned subsidiary of Ricoh Company Ltd. The brand campaign reflects the company’s new position and combines the strength of the InfoPrint Solutions name with the global prominence of the Ricoh brand, illustrating its close relationship with Ricoh while maintaining its distinct identity.
The new brand identity and logo are debuting at Ipex 2010. The new brand
mark will be seen on all products that come out of production after
May 14th, 2010; products currently in the market will keep their
current logo. The new logo will be on all corporate materials and
the InfoPrint Solutions website has been rebranded to include the
new brand identity.
In addition to the debut of its new logo, InfoPrint Solutions will be introducing a number of new technology solutions at Ipex including the InfoPrint 5000 (multi-purpose) MP, new workflow software and additional InfoPrint 4100 models. The company is also showcasing its key solutions at the show – Precision Marketing and Workflow – backed by demonstrations of customer applications. InfoPrint Solutions can be found at IPEX on stand 12-D130.