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DPI expands marketing capabilities with HP Indigo 7000

Jul 9, 2010 12:00 AM


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In response to growing demand for higher-impact personalized marketing materials, Kennesaw, GA print service provider DPI has installed an HP Indigo 7000 Digital Press to expand its marketing service capabilities.

DPI's technology investment expands the company's web storefront-driven print-on-demand and customized marketing collateral production capabilities. The HP Indigo 7000, along with the highly automated HP SmartStream Production Pro Print Server DPI purchased to drive the press, reinforce the company's primary objective: reducing the physical touch points required from job concept to job completion.

DPI specializes in versioned or personalized printing for national corporations that have franchise or dealer networks. Its internal web-to-print technologies feed jobs to HP SmartStream digital front-end solutions. The integrated workflow for these jobs – in which DPI clients design, proof and approve online before submitting for printing – decreases turnaround times and reduces cost to the customer.

With a speed of 120 four-color letter-size ppm, DPI’s new HP Indigo 7000 operates at nearly twice the speed of the firm's 5000-model press. The addition of the 7000 to DPI's digital press lineup provides the extra throughput and capacity needed as the company secures more business from local Atlanta-area firms that have the same marketing collateral and services needs as DPI's national clients.

"DPI is more of a strategic marketing partner than a print service," says Linda Bishop, president/CEO of Thought Transformation Inc. and a DPI customer.

"What makes DPI different from similar companies is the drive and commitment directed toward clients to provide better solutions," says Susan Moore, president, DPI. "We love what we do. Doing it well for our clients is what has helped our business succeed and grow. At DPI, our team is exactly what our name suggests – Driven, Passionate and Innovative. We take these words to heart and deliver against them every day for our clients."