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Dec 1, 2010 12:00 AM
Following recent changes at Xerox, including its acquisition of business process outsourcing (BPO) firm Affiliated Computer Services, chairman and CEO Ursula Burns says the company is focused is on “being in the document management business and the business process management business.”
In the commercial print realm, Burns is open to partnership — not a merger/acquisition — with an offset vendor, if customers' demand and opportunity are there on both sides. “There's a place for every technology, digital and offset,” she says, noting that Xerox is still working on cost efficiency and precision advancements in dry toner products, which offer benefits such as flexibility of media. Xerox is investing less in technology for black-and-white printing as the company aims to “drive the transition to color.”
When asked about competition with its print industry customers (see also “Xerox offers Espresso Book Machine to retail channels,” www.americanprinter.com/digital-presses/news/xerox-espresso-book-machine-0929), Burns emphasized the company's focus on opportunity, for both its customers and itself: “We will enable you, our partners, with the tools to serve your customers. Xerox is also there to serve customers, and will.”
Xerox took a consultative approach at Graph Expo, offering a social media guide for printers, technical workshops on direct mail and other assistance for business growth. With Color Consulting Services, Xerox consultants help implement color control systems and set up workflows that match color across multiple printing processes. Advanced Color Management training for the Xerox iGen3, iGen4 and Color 800/1000 presses include color fundamentals such as designing for digital printing techniques, printing from Adobe applications and using clear dry ink.
No further news, at Graph Expo 2010, on the production inkjet technology Xerox previewed earlier this year at Ipex — stay tuned for updates.
Denise Kapel is managing editor, AMERICAN PRINTER. Contact her at email@example.com.