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Mar 1, 2011 12:00 AM
On Demand Expo, colocated with AIIM Intl.'s info360 conference and expo, will take place March 22-24, 2011, at the Walter E. Washington Convention Center in Washington, D.C. A new Publishing Xchange conference program is designed to bring together the combined shows' digital print, publishing, multichannel marketing and enterprise information management professionals.
Show organizer Questex predicts more than 20,000 professionals will attend the show to capture opportunities in the “Great Transformation” that is underway in the print business.
InfoTrends analysts will lead off on Tuesday, March 22, with insight on the new technologies and services at the show. Group director Jim Hamilton notes, “It has become more and more of a cutsheet show, with Canon and Ricoh remaining the big players this year. And having it in Washington changes the perspective — there probably will be a shift toward more in-plant and government folks.”
Developments that facilitate partnership with customers, particularly in marketing, will be a big factor this year. Hamilton observes, “People are carrying mobile devices, everyone's connected and [there is more demand] for immediate information and quick turnarounds, driving this faster world we're in.”
Keynoters Rob Covey, senior vice president of content development and design for National Geographic Digital Media, and Mimeo.com's Charlie Corr will share their views on the evolution of media, as well as print's present challenges and opportunities.
InfoTrends will produce a “Cross Media Marketing” track at the Publishing Xchange Conference during On Demand. These sessions will include key findings from the firm's latest study on cross-media opportunities. InfoTrends director Barb Pellow says the four conference sessions were created for direct marketers, technology vendors and service providers: “They will hear about results from the trenches and better understand how to achieve success with cross-media marketing.”
Leading printers that have taken steps to transform their businesses will receive the “Business Transformation Award” at the show. “Successful printers are … applying the Internet and digital printing in all forms and expanding into new value-added services,” says Frank Romano, professor emeritus, RIT. “It is a reinvention of the printing business for the 21st century.” Stay tuned — we'll highlight the winners next issue.
Denise Kapel is managing editor, AMERICAN PRINTER. Contact her at firstname.lastname@example.org.