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PODi awards 2011 ‘Best Practices’ winners

Jan 5, 2011 12:00 AM

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PODi, the Digital Printing Initiative, has announced the 2011 winners of the PODi “Best Practices” awards for digital printing, which recognize outstanding examples of digital printing and relevant marketing strategies. The winners will present their campaigns and receive their awards at the AppForum digital printing and direct marketing conference, January 31 – February 2, 2011 at the Mirage Hotel in Las Vegas.

PODi accepts case studies for the competition throughout the year, and entries are judged on a combination of criteria, including measured results, value proposition, functionality, scalability, relevance, creativity, and innovation. The winners:

Direct Marketing Category: Chick-fil-A and Dukky – “Chick-fil-A Increases Store Traffic”

A fully integrated multichannel direct marketing campaign featuring direct mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, e-mail and SMS. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use.

Honorable Mentions (tie): Rosemont College, Pacesetter Enterprises, and Digital Innovations Group – “Rosemont College Increases Fund Donations” / Oakland University and SugarBush Media Solutions – “Oakland Univ. Promotes Summer Program with Comprehensive Cross-Media Campaign”

Marketing Resource Center Category: Mercury Marine and Pinpoint-360 – “Mercury Online Marketing Dealer Network Solution”

A marketing portal solution that services 4500 Mercury marine engine dealers, a participation rate of over 77%, is a prime example of the stunning results a well-designed portal can achieve. With the Mercury Online Marketing portal, dealers can now select and customize numerous marketing products including print ads, direct mail postcards, sale sheets, billboards, and more.

Honorable Mention: Dermalogica SA and Remata Communications – “Dermalogica Supports Stockists with Web-to-Print Solution”

Self-Promotion Category: Boelte-Hall – “Boelte-Hall Drives Customer Leads”

A clever demonstration of cross-channel marketing tools, like direct mail, surveys, Personalized URLs and e-mail, used together to drive traffic to a trade show booth. This program also clearly shows the importance of an outstanding offer. The architecture, execution, and results (over 12% response rate and 25 hot leads) combined to make this campaign a winner.

Honorable Mention: AlphaGraphics Cary – “AlphaGraphics Wins the Day with Super Heroes Campaign”