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PODi highlights digital print best practices

Jan 1, 2011 12:00 AM


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PODi, the Digital Printing Initiative, has awarded its 2011 “Best Practices” for digital printing, which recognize outstanding examples of digital printing and relevant marketing strategies.

PODi accepts case studies for the competition throughout the year, and entries are judged on measured results, value proposition, functionality, scalability, relevance, creativity and innovation. The winners:

  • Direct Marketing Category: Chick-fil-A and Dukky: “Chick-fil-A Increases Store Traffic” is an integrated multichannel direct marketing campaign featuring direct-mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, e-mail and text messages. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use.
  • Marketing Resource Center Category: Mercury Marine and Pinpoint-360: “Mercury Online Marketing Dealer Network Solution” is a marketing portal solution that services 4500 Mercury marine engine dealers with a participation rate over 77%. Dealers can select and customize marketing products such as print ads, direct-mail postcards, sale sheets and billboards.
  • Self-Promotion Category: Boelte-Hall: “Boelte-Hall Drives Customer Leads” is a demonstration of cross-channel marketing tools like direct mail, surveys, personalized URLs and e-mail, used together to drive traffic to a trade show booth. The architecture, execution, and results (over 12% response rate and 25 hot leads) combined to make this campaign a winner.