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What's your basis of comparison?

Jun 1, 2011 12:00 AM

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Fuji's halfsize J Press targets short-run jobs. Although the press has some paper handling and other elements that are familiar to offset printers, it's clearly an inkjet press. Is it fair to compare the cost a J Press to that of a traditional 4-up offset press?

“As is the case with almost every product introduction, there is a premium for new technology,” says Steve Sanker, director of digital inkjet presses for Fujifilm North America, Graphic Systems Division. “Yes, we believe it is fair and desirable for commercial printers to use offset as the comparison standard for manufacturing costs as well as the quality benchmark for evaluating new printing technologies. Commercial printers understand that there are many factors involved with the costing and estimating process associated with print production.”

Sanker adds that the J Press 720 compares “very favorably” with offset printing for the appropriate job category and target run length. “For longer run lengths — in the thousands of impressions — offset remains cost effective,” he says. “In the short run length segment, elimination of waste, setup time and process improvement are critical to producing profitable work, and these are the areas where the J Press 720 performs at an optimal level for the commercial printer.”

Katherine O'Brien is the editor of AMERICAN PRINTER. Contact her at