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The power of synergy

Nov 1, 2010 12:00 AM

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The global recession has pushed vendors across the industry toward a service and support approach in mature markets such as the United States, while they emphasize growth opportunities in emerging markets around the world. Canon ( is no exception, but its executives and those of Netherlands-based Océ ( — which Canon is in the process of acquiring as a subsidiary — are bullish about their combined future.

“While the economy has struggled, Canon has continued to invest in technological development and is poised for growth,” says Sam Yoshida, vice president and general manager, Canon USA Imaging Systems Group. And in Océ's latest quarterly report (Q3 2010), chairman of the board Rokus van Iperen comments, “Customers continued to be cost conscious amidst ongoing economic uncertainty. Nevertheless certain markets showed clear signs of recovery.” He cites recent growth coming primarily from Europe and emerging markets, noting the sales of recently introduced devices including the Océ JetStream 1000.

Océ currently is a channel for Canon imagePRESS, image-RUNNER Advance and imagePROGRAF products as well as Canon printers connected to Océ's PRISMA modular workflow software. The companies expect to be free to move forward with their merger in March 2011. At Canon Expo 2010 in New York, just ahead of Graph Expo, Canon Inc. (Tokyo) chairman and CEO Fujio Mitarai said, “We intend to fully pursue synergies through Océ's strong product lines and solid sales channels.” This includes a project to determine cross-selling opportunities in wide format as well as plans to sell Océ high-volume products in some markets.

Canon's alliance with HP continues, targeting top Fortune 500 companies in a joint approach to market. Canon's current strategy also involves further diversification and globalization. Canon USA president and CEO Joe Adachi says, “We will be working toward our goal of becoming the global leader in the printing industry.”

Next-generation flagship

Canon's new imagePRESS C7010VP made its commercial U.S. debut at Graph Expo 2010. The company introduced the new flagship color line, which also includes the imagePRESS C6010VP and C6010, at Canon Expo 2010 in New York, this September. Based on customer feedback, the line now runs a greater range of media and offers new features designed to enhance output quality, productivity and versatility:

  • New sensor technology enables better humidity controls, resulting in more accurate toner distribution.
  • Enhanced airflow unit and toner density stabilization provides improved color consistency and halftone smoothness throughout the print run.
  • Canon's oil-free V Toner (V stands for “vivid color”) with a 5.5-micron particle size allows for high quality prints on a wide array of media, from 16-lb. bond to 120-lb. cover, including textured stocks.

The imagePRESS C7010VP and C6010VP presses image up to 70 ppm and 60 ppm (letter size), respectively, in color and monochrome, regardless of paper weight. For larger, tabloid-sized sheets, the new models enhance hourly output productivity on most media types. From registration adjustments to a three-stage auto eject feature that addresses paper jams and simplifies error recovery, the imagePRESS C7010VP series offers increased uptime in demanding production environments. A new Canon saddlestitch accessory binds up to 25 sheets of 13 × 19.2-inch paper for the creation of 100-pg. booklets. Stitching and folding pressure can be adjusted to accommodate different paper stocks and improve layflat qualities. The new imagePRESS models offer a range of controllers including the embedded Canon Printer Kit, EFI's Fiery Central and Creo's CR Server A7500 Color Server.

Ecofriendly enhancements

The Canon imagePRESS C7010VP series offers reduced operational power consumption and sleep / low power modes that lower total electricity consumption. Many recycled paper stocks can be printed on the imagePRESS. Independent tests from INGEDE ( give the color imagePRESS series a deinkability score of 98, indicating the ability to remove the toner from printed pages. Its consumables don't include volatile organic compounds, all toner and waste toner bottles are recyclable, and recycling programs are available for customers who do not have appropriate local facilities.

The 7010 model replaces the imagePRESS 7000 and is expected to be available for customer delivery this year through Canon Authorized Dealers and Canon Business Solutions.

The latest version of Canon's uniFLOW output management soft-ware, uniFLOW V5.0, also is available now. It features new capabilities to streamline fleet management, simplify workflow processes, and improve printing security and productivity.

Generating commercial print revenue

Both Canon and Océ emphasized a 1:1 consultative approach to the commercial print market, at Graph Expo 2010. Canon introduced the RevGen Mentoring Services program for imagePRESS users, a more hands-on addition to its Business Builder program. There are three tiers to the 12-week RevGen program, which specifically targets building the imagePRESS user's revenue through business assessment, sales mentoring and self-promotional campaigns. Canon also performed “variable-data printing readiness” consultations on the Graph Expo show floor. Océ's new PressGo! program offers personalized web portals, 1:1 consulting and monthly webinars (see Canon marketing director Forrest Leighton notes the two companies will likely integrate these mentorship programs in the future.

While much of the industry focuses on the migration to digital color, Océ continues to emphasize the monochrome market, citing a 52.9% share in black-and-white continuous feed. “Many of our key market segments are undergoing some radical change,” notes Océ production printing systems president Mal Baboyian. Citing Océ's position in the transactional market and increasing customer demand for shorter variable runs that enable them to get rid of preprinted shells, he says Océ aims to “transform transactional documents from a cost of doing business to a revenue generator.” The company recently placed its 100th JetStream press and is targeting high-speed transpromo with the ColorStream 10000. On the inkjet side, he notes they were surprised by the attention the 30-inch JetStream received in the transactional market, and Océ now plans to introduce MICR capability for those customers.

The Océ JetStream 1000 and Océ VarioPrint 6320 Ultra systems were named “Encore Must See 'Em” and “Encore Worth-a-Look” award winners in the production color and production black-and-white categories, respectively, while the Océ Arizona 550 GT UV curable flatbed printer received a “Worth-a-Look” (see Océ recently sold its 2000th Arizona flatbed printer, and Baboyian notes the large-format inkjet ColorWave 600 with CrystalPoint imaging technology prints on inexpensive, uncoated media for point-of-purchase displays and other commercial print applications.

A panel of Océ customers attended Graph Expo and shared their experiences with the company's equipment. Charles Barkley, president of the Buhl Press (, says he was frustrated with the quality level available from digital until he saw the Arizona 250. He says that while the device is fast and offers dramatic cost savings for proofing, the quality is as close to offset as anything he's seen. Larry Vaughn, president of Ideal Printers (, adopted the Océ VarioStream — and, most recently, the VarioPrint 6160 Ultra and 6250 — for kitting. These applications formerly required offset-printed inventory with digital imprinting on a fleet of competing devices that Vaughn says had ongoing service issues.

Denise Kapel is managing editor, AMERICAN PRINTER. Contact her at

New HQ

Canon U.S.A. Inc. recently broke ground on its new North and South American headquarters in Melville, NY. The new facility will serve as one of Canon Inc.'s three worldwide headquarters (along with Tokyo and London).

The new 700,000-sq.-ft. facility, designed to meet LEED Gold Certification Standards, features an emphasis on natural light, energy-efficient equipment/materials, and landscaping with native species and drought-resistant vegetation.

Canon U.S.A. Inc.'s parent company, Canon Inc. (Tokyo), is founded on a corporate philosophy of Kyosei: “all people, regardless of race, religion or culture, harmoniously living and working together into the future.” See

Canon Expo 2010

Canon U.S.A. Inc. kicked off its Canon Expo 2010 global showcase in New York, this September, before moving on to Paris, Tokyo and Shanghai. Held once every five years, the event explores the latest imaging products as well as emerging technologies from across the Canon portfolio. This year's theme, “We Speak Image,” demonstrated the integration of the company's products, including Océ's. The 150,000-sq.-ft. exhibition at the Jacob K. Javits Center offered print production demonstrations as well as new products for the consumer, office, broadcast communications, healthcare and security markets.

Graphics highlights

In “The power of synergy,” Canon and Océ demonstrated commercial and large-format printing solutions.

The “Commercial Printing” section featured Canon's imagePRESS and the Océ ColorStream 10000 Flex running inline with Hunkeler cutting and Horizon finishing equipment. Introduced last year, the Océ ColorStream 10000 Flex digital press delivers toner-based, color-capable monochrome printing at up to 1,515 letter-size (1,425 A4) ppm. As a color press, the 172-ppm Océ ColorStream system produces five million full-color, letter-size prints a month. “Journey of the image” took attendees through a photo shoot, design studio and working print production facility.

In the “In-plant Print” section, Canon demonstrated books on demand using the Océ VarioPrint 6250 Ultra (monochrome) and the new Canon imagePRESS C7010VP (color) equipped with clear toner.

In the “Reprographic Shop,” Canon demonstrated the imagePROGRAF X for ecofriendly indoor/outdoor signage; the Océ Arizona 550 XT UV flatbed printer and Océ ProCut 2500 L cutter; the Océ TDS800 Pro; and the Océ ColorWave 600.