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Nov 19, 2010 12:00 AM
Rochester, NY–based Xerox Corp. (www.xerox.com) reports participants in the NAPL “Strategic Perspective 2010” survey expect web-to-print and 1:1 marketing opportunities to be among the industry’s fastest growing services over the next three years. Xerox reports on how its iGen4 press is helping fuel those opportunities with new applications, simple online ordering and personalization options.
CCG Marketing Solutions (www.corpcomm.com) (CCG) added two iGen4 presses to accommodate multichannel programs for clients in several industry sectors including consumer products, automotive, healthcare and financial. “While brand marketers appreciate the flexibility and color quality provided by the iGen4, we appreciate its productivity – we’re able to keep up with print volumes that have doubled over the last 18 months,” says Jeff Pinkin, executive vice president, CCG. CCG also has enhanced business processes by integrating Xerox FreeFlow Web Services, as well as uDirect Studio and uStore from XMPie (www.xmpie.com/Home), a Xerox Co., with its proprietary order fulfillment and direct marketing platforms.
Using the iGen4 press and XMPie software, Concentrix (www.concentrix.com), a wholly owned subsidiary of SYNNEX Corp., produces highly-customized, multiphase marketing campaigns. “We offer numerous services around the world, with print production being one area of our expertise. When we saw print requests increasing, we made the business decision to nurture that growth by increasing capability with the purchase of the iGen4,” says Dave Calarco, vice president, Production Services, Concentrix. The digital press and XMPie are being leveraged across multiple lines of business – including Concentrix’s contact center, analytics, creative services and existing CRM platforms.
Ditto Document Solutions (www.dittodocument.com) chose the iGen4 press to keep up with increasing demand for full-color, customized print pieces, which have replaced black-and-white jobs as the company’s lead revenue generator. Ditto Document Solutions can produce tailored, localized signage for a chain of grocery stores using a highly automated process driven by Xerox’s FreeFlow Process Manager on the iGen4. “This year we’re in growth mode – customers see the image quality we provide and the diversity of our offerings and it keeps us relevant,” says Ken Shriber, principal, Ditto Document Solutions.
One of the first U.S.-based commercial businesses to install the iGen4 press, MagnetStreet (www.magnetstreet.com) has built a reputation celebrating life’s moments with save-the-date magnets, favors, thank-you cards and birth announcement magnets. The company also relies on the iGen4 to produce colorful sample books which are sent to existing bridal customers, generating double digit growth in new orders. "Showcasing bridal and baby photos demands incredible image quality. Investing in the iGen4 press was key; the flesh tones are perfectly matched,” says Dave Baird, vice president of marketing, MagnetStreet.