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Apr 1, 2010 12:00 AM
“Implementing efficient digital workflow processes is a critical element of ‘green’ strategy. We improve clients' eco-impact while boosting ROI by continually investing in audience targeting, channel optimization and print technologies that increase message relevance and speed to market. For a healthcare provider, we redesigned its variable member messages. Our workflow centralized content and imagery, automated production, enabled channel choice, and generated high-quality color pages that went directly to finishing/inserting. The result was substantially decreased process time and waste — 27% in paper consumption, 18% in wasted inventory and 15% in electricity — as well as improved accuracy and control for the client.” — Stephen Flood, senior vice president and GM, Digital Direct Division, Vertis (www.vertisinc.com)