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May 21, 2009 12:00 AM
Vertis Communications (Baltimore), provider of targeted print advertising and direct marketing solutions to leading retail and consumer services companies, has achieved Sustainable Forestry Initiative (SFI) program chain of custody certification for seven of its 21 advertising inserts production facilities. With this new certification, Vertis offers customers the opportunity to demonstrate their commitment to responsible forestry management practices by using SFI certified papers and displaying the SFI logo on insert materials produced at these facilities.
The SFI program tracks raw material chain of custody to assure that paper used in printed products come from organizations with forestry practices that integrate the perpetual growing and harvesting of trees with the protection of wildlife, plants, soils, and water.
“Vertis’ certification reinforces our commitment to sound environmental practices," says Doug Mann, senior vice president and GM, advertising inserts, Vertis Communications. "The independent, third party evaluations that led to this certification affirms that our supply chain and production practices support our customers’ needs and deliver consistency across our manufacturing platform.”
CEO Quincy L. Allen adds, “This SFI recognition is a great complement to the existing Forest Stewardship Council (FSC) chain of custody certification attained by five of Vertis’ direct marketing facilities. As our customers’ environmental awareness increase, Vertis is committed to supporting their goals by working diligently with established organizations and industry councils to maintain environmentally and socially conscious forest management practices.”