American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Jan 9, 2014 12:00 AM
Check out what other EDSF scholarship recipients are up to and their comments:
“What’s been really cool is seeing things that I’ve only just heard about. The printing processes have been out of this world. As a graphic designer, a lot of my work is done on a computer and then I send it off to be printed. It’s amazing to see all the different print techniques and all the new technology being used in printing.”
Lara graduated from Seton Hall University with a BFA & BS in Graphic Design and Marketing. She is now a graphic designer with Evolent Health.
“One of the things we really picked up on during the conference is that companies consider their employees essential in setting themselves apart in the market. Everyone we talked with was very supportive of us as students and really encouraged us in our careers. They were very receptive to our ideas and made us feel that we would be making important contributions.”
Colby received a master of science, print media, degree from RIT. He is an application support manager at Consolidated Graphics–TSSG.
We recently caught up with three past EDSF scholarship recipients. We think you’ll enjoy their insights on some common industry concerns.
Have you done any work related to sustainability?
“It’s a key focus for me, especially within the packaging industry. I participated in a research project the Rossini/FFTA (Flexographic Technical Association) funded. We explored 3D polyjet printing technology as a waste-less alternative for creating flexographic photopolymer plates. 3D printing offers an environmentally friendly way to create detailed photopolymer objects with no waste material. As this technology matures, it will provide many options for reducing waste.”
Andrew graduated from Ryerson University in May 2013 with a degree in graphic communications management. He recently joined Ellis Group, Paper Box division, as a prepress and packaging design specialist.
What are some of the changes you’ve seen in the industry?
“While web and interactive work continue to grow, printed forms are still widely used. I think the industry will continue along these lines by combining print and digital into interesting new mediums to transfer information. There are several mobile apps that allow print media to become interactive while you read it. We’re seeing an ongoing evolution in the way consumers interact with traditional print and digital media.”
— Jesse Snyder
Jesse graduated from Kent State in June 2013 with a degree in visual communication design. He works as an interactive print/motion designer. Jesse also created TheWarehouseDesign.com, a website that distributes resources for designers.
How do you respond when people say print is dead?
“One of the projects I worked on was an exhibit for Imagine RIT that was built around the idea that print is not dead. We created a variable-data postcard that used more than 500 images, 50 facts and an edition number to generate 1,500 unique postcards. We also utilized a clear varnish as dimensional ink and a QR code to showcase different interesting things print can be used for. It was a great exhibit and really reinforced the power of print!”
Casey graduated from RIT in 2012 with a degree in new media publishing and is currently looking for a position as an ad agency project manager.
ART CENTER OF DESIGN
MFA IN MEDIA DESIGN
SCHOLARSHIP RECIPIENT 2012
Elizabeth anticipates completing her Master’s program in August 2013. Her MFA program intertwines printing, publishing, web, interactive, graphic, typographic and other aspects of design. “The program challenges us to push design in new directions while focusing on how the graphic communications industry can use design to approach and solve social dilemmas,” says Elizabeth.
As part of the program, she will be spending 10 weeks in Uganda collaborating with UNICEF’s Innovation Lab. According to a recent TIME magazine article, UNICEF’s mHealth initiatives include M-Trac , an SMS-based disease surveillance and medicine tracking system, as well as uReport, which uses free SMS (texting) to facilitate contact with young people in remote areas.
“The functionality of new technology and software revolves around the goal of unprecedented interaction, connection and sharing of information,” Elizabeth explains. “One tool that makes this possible is Github, a code-sharing platform. More than one million people use Github to share code with friends, coworkers, classmates and complete strangers. It enables individuals and teams to write better code, faster. By creating a code-sharing network, Github is improving web standards and software for everyone.”
Citing a March 2012 article from web developer Louis Lazaris, Elizabeth says she is proud “to
publish what I am learning.” Working in Uganda with UNICEF will provide a cross-cultural, interdisciplinary experience. “We will approach design from within a real-world context where social issues, media infrastructures and communication technology intersect,” says Elizabeth.
Scholarship Recipient 2011, 2012
Josh is in his final year of Clemson University’s graphic communications program. Upon his graduation in May 2013, he would like to work in brand management, helping companies invent and maintain their visual appearance in a controlled and consistent way across multiple channels.
Josh says he’s prepared to deal with today’s quick-turn consumers. “Printers have had to bring their operations to a new level to meet consumer demands,” he says. “This includes a focus on digital print with shorter runs, variable data and personalization and very short turnaround times. They also need a proactive web-to-print strategy that supplements their current services and helps streamline their processes.”
On the document management side, Josh says software—particularly cloud-based solutions—is helping satisfy the growing consumer demand for an increasingly fast paced digital lifestyle.
Graphic Communications Management
Scholarship Recipient 2012
Sommer is a senior and is working to integrate her knowledge of business law with her studies in graphic communications to focus on digital rights management and copyright issues as they apply to the document management and graphic communications industries.
According to Sommer, the digital reading and sharing phenomenon has created unique implications for the legal framework and regulation of digital materials and file sharing. “In Canada, specific Digital Rights Management (DRM) laws have been legislated to ensure protection of intellectual property while preserving the integrity of original documents in regards to ebooks,” she reports. “It is interesting to see how the law and digital reading, along with file sharing, interact while keeping in mind that this area of law is continually developing and changing.”
EASTERN KENTUCKY UNIVERSITY GRAPHIC COMMUNICATIONS MANAGEMENT
Scholarship Recipient 2011, 2012
Alexander, a junior, is on track to graduate in December 2013. This summer he completed an internship with Minuteman Press and was recently hired as a part-time designer for a web and print design firm. He’s seen an explosive growth in info-graphics over the past year.
What’s powering these visual depictions of data?
“Throughout the past year, as the recession has continued, companies want more than "ashy advertisements or statistics to enhance their products or services,” says Alexander. “The challenge is to take text descriptions of statistics and translate this information into a visual graphic format. Infographics will continue to be a hot commodity.”
UNDERGRADUATE AT UNIVERSITY OF TOLEDO;
ARTS MANAGEMENT MASTERS FROM COLUMBIA COLLEGE
Scholarship Recipient 2008
Alicia was awarded a scholarship in 2008 for her undergraduate studies in graphic design/new media at the University of Toledo. She graduated in 2008 and did postgraduate studies at Columbia College Chicago, majoring in Arts Management. In 2010 she received a Masters in Arts Management and returned to Cleveland to join a small manufacturing company as a marketing and design consultant. In March 2012, she made a big move to Denver, CO, and was recently hired as a marketing and design specialist.
We asked her to comment on print vs. digital media.
“I’ve found designing for print media more rewarding than digital media given the tangibility of print,” Alicia says. “At National Telephone Supply in Cleveland, I was asked to redesign some of the company’s packaging, which hadn’t changed since the 1970s. I was given free rein to redesign this traditional branding—a daunting challenge for any designer. The project was rewarding and holding the finished product felt better than any email blast campaign or web design that I might have done. Eventually, we’ll probably have a consumer-friendly fusion of the print and digital media worlds. It’s exciting to know that the possibilities are literally endless. Who knows what will be popular in the next five years at our pace?”
PITTSBURGH STATE UNIVERSITY MASTERS IN TECHNOLOGY
(PRINT MANAGEMENT EMPHASIS)
Scholarship Recipient 2009
Upon completing his studies, Murad returned to India. In October 2010, he joined Kodak India as an Area Sales Manager (Graphic Communications Group). Murad is responsible for Kodak’s business in western India. He was recently promoted to the position of Manager of Segment Marketing (India cluster) for Kodak’s Graphics Communications Group and also assigned to Kodak’s Oracle CRM on demand project.
We asked Murad to tell us about emerging trends in India.
“The document and print industry is enormous and growing,” says Murad. “According to an NPES report, India is emerging as a significant print market with long-term potential. India is a popular outsourcing hub and is attracting giant printing and publishing companies from across the globe. Also, India’s emerging economy, population and literacy level is boosting India’s domestic demand for document imaging, packaging, print and publishing.”
He cites these segments to watch: Commercial Printing: It’s still in transition from conventional to digital, as a major segment of small and medium printing companies have yet to opt for CTP technology and digital printing,” he observes. “However, this transition is accelerating as we see growing installation bases for CTP and digital presses.”
Publishing: India’s increasing urbanization, literacy and disposable income, combined with a young, curious democracy, have created a great environment for newspapers to grow. “India Print Media featured a quote from Professor Robin Jeffrey that resonated with me: ‘My prediction is that newspapers will continue to grow for at least another 10 years and television will consolidate—painfully.’”
Document Imaging: This area is also witnessing tremendous growth due to the government’s initiatives on e-governance across the country and new regulations on banking, finance, services and insurance industries that require them to maintain records of their customer data.
Packaging: “According to trade magazines, the Indian packaging industry is growing at more than 15% a year with robust growth potential,” notes Murad. “The Indian government is also encouraging growth in this sector and has already allowed 100% direct foreign investment in single-brand retail operations.”