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Women of Distinction - Coco Chen

Jul 15, 2012 12:00 AM


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Building Bridges: How Coco Chen is helping China’sb printing industry make global connections

Over the past 10 years, The OutputLinks Communications Group has recognized 72 industry professionals as Women of Distinction. The program celebrates outstanding women who have contributed to the development and enhancement of the high volume transaction output (HVTO) industry.

The Women of Distinction are commemorated annually with a $5,000 university scholarship, funded by OutputLinks and administered by Electronic Document Scholarship Foundation (EDSF), the international non-profit organization dedicated to the document management and communications industries.

Coco Chen, a 2008 honoree, has been an influential force in advancing the printing technology industry in China. As the President of China Academy of Printing Technology and the General Manager of Keyin Media, she and her colleagues are becoming the bridge between China's printing industry and the world.

Coco leads the most prominent and professional media in the Chinese printing industry, a group that includes Printing Technology, and Printing Manager, Digital Printing, Packaging Wealth & Wisdom, China Printing and Packaging Study and Label Technology. She helps takes charge of organizinge many large-scale conferences and exhibitions, such as China Printing Forum and the All in Print China International Exhibition.

SWEET DREAMS
Coco is a 2000 graduate of the Beijing Institute of Graphic Communications where she studied Multimedia Design. She and her husband, a fellow Beijing Institute graduate, are the proud parents of a six-year-old daughter.

She grew up in Mianyang, Sichuan Province, the birthplace of a Li Bai, one of the Tang dynasty's most famous poets. As a child, she had many career aspirations. "My dream changed frequently," she recalled. "I dreamed of being a painter, a doctor and a teacher. In addition to these professions, I wanted to be the boss of a department store with unlimited access to all kinds of candy."

MANY MENTORS
Although she didn't major in printing, related courses, as well as the opportunity to meet a lot of printing majors set the groundwork for her graphic arts career. Mentors include her parents, friends, teachers and colleagues as well as two printing industry veterans: Shen Haixiang, a former supervisor; and Wu Wenxiang, Honorary Chairman of the China Printing Technology Association.

She started as a writer but soon spread her wings. "I was a journalist and editor of Desktop Publishing & Design, and then worked as a distributor and salesperson," Coco explained. "Also, I helped build Digital Printing, China Printing and Packaging Study, and Packaging Wealth & Wisdom."

SHARING THE KNOWLEDGE
Six years later, Coco assumed her current professional responsibilities. "My job now is leading our 221-person team in setting the stage for intercommunication and sharing industry knowledge," she said. "We're doing this using books and magazines, exhibitions, competitions, technology forums, websites and so on. We also conduct research and promote the industry."

Over the past decade, the Keyin Media staff has doubled in size, going from 100 people in 2000 to more than 200 employees today. "Our initiative are expanding beyond periodicals, exhibitions and conferences to a multilevel comprehensive focus that include Internet publishing, book publishing, consultation and scientific products and services," said Chen.

CHANGING TIMES
Asked how the Chinese printing industry has changed over that time period, Coco cites a growing shift to digital as well as environmentally friendly production. "At the same time, it's obvious that traditional [commercial] printing is slowing down, while that of packaging printing is accelerating."