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Content Critical opens with assets of Global Document Solutions, Astoria Graphics

Mar 19, 2010 12:00 AM


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Content Critical, LLC (Carlstadt, NJ), a new technology-enabled document outsourcing company, today announced it has acquired certain assets of two New York-area companies – Global Document Solutions and Astoria Graphics – and is assuming immediate responsibility for servicing their customers.

“To our customers, we pledge there will be a seamless transition and no interruption in the projects now in process,” says Fred Van Alstyne, CEO and president, Content Critical. “We are excited to be offering expanded state-of-the-art services to businesses across the country.”

Content Critical is backed by two financial sponsors: FTV Capital and Keltic Financial.

“Content Critical possesses an innovative platform, a comprehensive range of services and a unique consultative approach for servicing its blue chip clients in financial services, consumer services and telecommunications,” says FTV spokesperson Karen Gilbert. “We look forward to collaborating with Fred and his team in support of Content Critical’s near- and long-range customer service and product initiatives.”

Van Alstyne adds, “At a time when our industry is besieged with economic pressures, we are pleased to be able to launch Content Critical on such firm footing. We have a great client roster, a highly experienced staff, strong capitalization and management expertise.”

In addition to Van Alstyne, the management team for Content Critical includes COO John Slaney and Alan Darling, senior vice president, sales and marketing. Former Astoria Graphics principals Ronald Koff and Mitchell Koff each have been named vice president, sales. The new company has 204 employees.