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Apr 27, 2011 12:00 AM
Crouser & Associates has released a report, “How to Price QR Codes,” to offer guidance on pricing static, trackable and redirectable QR Codes as well as monthly monitoring and intermittent charges for changing redirectable codes. (See “QR Codes 101”.)
The report includes a basic tutorial on QR Codes, a section on how to create trackable and redirectable codes, a report on the code’s function in marketing as well as a list of talking points for sales. Crouser surveyed 124 printers in the study, and the report offers specific price recommendations.