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Apr 12, 2011 12:00 AM
The recent debut of digi:media in Dusseldorf, Germany, featured approximately 170 exhibitors and 6,100 visitors. During the three-day event, visitors from 29 nations were presented with a wide range of technologies for printing in the mobile age of e-Books, iPads and Facebook.
“Although we positioned digi:media to target the German-speaking and Benelux countries to start with, visitors from 29 nations came to experience the trade fair debut. From talking to the exhibitors, we know that even very high-ranking decision makers from overseas, such as from the United States, travelled to Dusseldorf specifically to attend digi:media,” says Hans Werner Reinhard, deputy managing director, Messe Dusseldorf. “The international trade press for this sector was also very interested in digi:media: 314 journalists from 19 countries were accredited for the trade fair.”
The digi:media strategy to bring all the target groups together and to initiate interdisciplinary exchange proved especially successful. Print and media service providers as well as advertising and creative agencies, marketing decision-makers and publishers used digi:media as a platform to gather information about the connection between the media channels print, web and mobile communication.
The ancillary program consisting of 13 congresses, seminars and workshops with 170 speakers was well received. Especially popular were the Media Mundo Congress for sustainable media production, the conference organized by the “Deutsche Akademie des Buchhandels” and the lectures at the Adobe stages.
Industry consultant Michael Mittelhaus comments, “I am pleasantly surprised that the concept has proven to be right and was valuable to both content and hardware suppliers. I am also positively surprised by the amount of business done here. It was a brave decision by Messe Dusseldorf to launch this concept one year before drupa. My impression is that this concept has a future.”
In 2012, digi:media will be an integral part of the drupa print media trade fair (May 3 - 16 in Dusseldorf) but will be held again as a separate event from April 11 - 13, 2013, in Dusseldorf. See www.mdna.com.