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Survey dos & don'ts

Jun 1, 2010 12:00 AM, Michael Casey

You might survey customers regularly, but how frequently do you analyze the results? Even more importantly, have you implemented any changes based on the feedback? The bottom line is that you must take action on the results, or don't bother surveying. Surveying is not an event, but an ongoing process. Should you survey customers with every print order? For repeat buyers, we suggest surveying no more

What's in a name?

Jun 1, 2010 12:00 AM, By Dr. Dan Wilson

When Illinois State University hired me in 2003, our academic degree had a long and cumbersome name: Industrial Technology/Printing Management and Imaging Technologies. We couldn't get many students interested in our discipline, and I suspected the program name had a lot to do with it. Even though our graduates were finding good jobs in the industry, unless students had a great experience in a dynamic

Saving sheets

Jun 1, 2010 12:00 AM, By Raymond J. Prince

Over the years, economics, time and space have changed many pressroom practices — some for the good and some for the worse

Research results

Jun 1, 2010 12:00 AM, By Scott Bieda

In August 2009, Penton Media's (parent company of AMERICAN PRINTER) research department conducted a study of the commercial printing industry. The study generated 551 responses from printing industry executives. Research objectives included gauging participants' awareness of virtual trade shows, discovering subjects of interest for online education, identifying trade show attendance intentions and

Customer satisfaction vs. delight

Jun 1, 2010 12:00 AM, By Dick Gorelick

Changes in customer perceptions, needs, experiences and objectives precede changes in customer behavior. That alone is justification for ongoing research by a graphic arts company. Well-conceived, ongoing research can be an early warning system with a direct positive impact on customer retention. Early detection of changing customer attitudes and perceptions can prevent account loss. One of the great

Going up

Jun 1, 2010 12:00 AM, By Steve Johnson

I was standing in an elevator in commercial printer Rider Dickerson's old building on Chicago's Printers Row, in recent history. As I recall, that building was about 100 feet wide by 150 feet deep by 12 stories high. The freight elevator must have been a department on their scheduling board. Rider Dickerson is no longer on Printers Row, having moved when they acquired their newest press. I think it

Printers making the marketing transition

Jun 1, 2010 12:00 AM, by Scott Bieda, publisher, American Printer

Much has been published by industry consultants on how printers have to transform themselves into Marketing Service Providers. Has anyone defined the elements of marketing services and provided a way for printers to offer these services? Penton and AMERICAN PRINTER have done this for you. Penton data, which includes primary and secondary research (Penton owns the Chief Marketer franchise), shows that

Good old days weren't necessarily so

Jun 1, 2010 12:00 AM, By Katherine O'Brien

In 1983, I graduated from high school. I bought a Smith-Corona electric typewriter with built-in correction capabilities. That Christmas, my father gave me a Sony Walkman knockoff. While I was sipping eggnog and marveling at these pinnacles of technology, the holiday wasn't a happy one at Japs-Olson. The Minneapolis printer was mired in an ugly labor dispute. As Jean Williamson explains in 100 Years

Xplor announces ‘XDU on the Road’ schedule

May 25, 2010 12:00 AM,

Electronic document systems association Xplor Intl. (Land O’Lakes, FL) announces the 2010 schedule and locations for “XDU on the Road,” a 10-city traveling educational program kicking off in June 2010

Three industry veterans join PressAccess

May 24, 2010 12:00 AM,

Clyde Tillman, president of pre-owned printing equipment supplier PressAccess (, announces three industry experts - Walter Langley, Mike Morgan and Tom Wilson - have joined the company to assist with sales of used equipment

Ipex 2010 reports strong turnout, names new president

May 21, 2010 12:00 AM,

At the mid-way stage of Ipex 2010 (, the organizers report that the overall visitor numbers are in line with those of 2006, despite industry consolidation

Cal Poly hosting International scholars, professors, students

May 21, 2010 12:00 AM,

In a move to enhance diversity on campus and to better understand worldwide interests in graphic communication, Cal Poly’s Graphic Communication Department in San Luis Obispo, CA, has reached out to the international community to bring scholars, researchers, professors and students to campus for extended stays

2010 CIPPI Award applications due August 16

May 19, 2010 12:00 AM,

CIP4, The Intl. Cooperation for the Integration of Processes in Prepress, Press, and Postpress Organization, announces the global 2010 CIPPI Awards program

Sappi announces North American Printers of the Year

May 18, 2010 12:00 AM,

Sappi Fine Paper North America has announced the 10 gold winners of its 13th North American “Printers of the Year” awards for 2009-2010. There were approximately 3,000 entries

Kodak CMO Jeffrey W. Hayzlett resigns

May 14, 2010 12:00 AM,

Eastman Kodak Co. announces Jeffrey W. Hayzlett will resign as its Chief Marketing Officer, effective May 28, to pursue personal projects

RIT offers free print ‘checkup’ online

May 14, 2010 12:00 AM,

In the first phase of its plan to develop and offer process audits and certification services to North American printers, Rochester Institute of Technology has launched a Web-based survey to determine the extent printers conform to well-defined printing standards

Ipex introduces ‘Printers Profit Zone’ seminars

May 12, 2010 12:00 AM,

Visitors to Ipex 2010 will be able to take advantage of a series of free seminars that tackle head issues, threats and opportunities facing the printing industry

PrintCity Alliance Ipex Guide available

May 11, 2010 12:00 AM,

Visitors to Ipex 2010 can learn about PrintCity members in their shared exhibition guide at