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Let there be light

Nov 1, 2007 12:00 AM, By Raymond J. Prince

To properly operate a press, we need to take into consideration the lighting of the area around the press, the color viewing area and the lighting in between the units themselves. The area around the press needs to have approximately 100-ft. candles of light to allow the pressman to see everything nearby, including dirt a well-lit pressroom is cleaner than a poorly lit one. Place two fluorescent fixtures

Happy paper

Nov 1, 2007 12:00 AM, By AP staff

Roman Heredia was frustrated. As plant manager of Chicago-based envelope printer Royal Envelope since 2001, he faced seasonal production problems with static electricity, paper shrinkage and paper dusting. It threatened Royal's reputation for print quality and imperiled tight production and shipping deadlines for customer mailings. Fortunately, he found a simple solution. Our business is built on

Courtney Lynn James needs a job

Nov 1, 2007 12:00 AM, By M. Richard Vinocur

Last month, my wife, Carol, and I celebrated our 50th wedding anniversary, but she is well aware that there was another woman in my life. Therein lies the tale of how I learned about Courtney James. In the mid-1970s, the Chicago-based publishing company with which I was affiliated acquired a new magazine based in New York City. As manager of our Lexington Ave. office in The Big Apple, I was responsible

Musings, streams and flashes

Nov 1, 2007 12:00 AM, By Steve Johnson

I see more and more of phrases of this ilk cropping up: A Google search on direct mail gives 355 million results. Obviously you cannot afford to overlook such a hot market. We're supposed to conclude that this means direct mail is incredibly important because of all the search results. I just did a Google search on lima bean and found 1.2 million+ results. In spite of this rock-hard statistic, I see


Nov 1, 2007 12:00 AM, By Katherine O'Brien

Wednesday is InRegister day Editor's Picks features selected highlights from AMERICAN PRINTER's InRegister newsletter. InRegister is published on alternating Wednesdays. For a free subscription, see Want to comment on something in this issue? Drop us a line at We look forward to hearing from you! Hiring the best We've spoken to Debra Thompson of TG

School's back in session

Nov 1, 2007 12:00 AM, By Katherine O'Brien

At Graph Expo, about 100 people got together for The Print and Graphics Scholarship Foundation's (PGSF) Educational Summit. Fuji Graphic Systems, Heidelberg, Komori and Ray Prince sponsored the meeting. Prince invited 10 people representing associations, high schools, colleges and other factions to offer suggestions for attracting more qualified, career-minded applicants. Patrick Klarecki of Ferris

A thesis that can be painful to execute

Oct 1, 2007 12:00 AM, By M. Richard Vinocur

In last month's column, I referred to the book by Suzy Welch and Jack Welch, onetime chairman of General Electric. I agree with their thesis that employees are slotted into the top 20 percent, the middle 70 percent and the bottom 10 percent. I also concur with their belief that those three categories of subordinates need to be managed up or out. Because I've followed that advice over my managerial

Johnson & Johnson: an identity crisis

Oct 1, 2007 12:00 AM, By Steve Johnson

Remember the brouhaha over the unholy alliance between corporate behemoths Adobe and FedEx? Two companies, both with a culture of ignoring client complaints, joined forces to steer print away from Adobe's loyal customer base and toward Kinko's, the college copy service. At the forefront of this battle was the director of the National Assn. of Quick Printers, a fellow named Steve Johnson. Nice name.

You had to be there

Oct 1, 2007 12:00 AM, By Katherine O'Brien

Think of the most exciting football game you ever saw. How would you describe it to someone else? Would you diagram the winning play? Recall how the crowd sprang to its feet, cheering and spraying beer and popcorn everywhere in the lazy twilight of a perfect fall day? Very few people would say: About 65,000 people were in the stadium, and the field was 120 yards long and 53 inches wide. Similarly,

Plan ahead

Oct 1, 2007 12:00 AM, By Christopher Lien

Undeliverable As Addressed (UAA) mail is a billion-dollar problem for commercial mailers including those in the printing business who provide mailing and fulfillment services to their clients. It costs the United States Postal Service (USPS) more than $1.8 billion each year to forward, return or, in many cases, dispose of this well intentioned but poorly addressed mail. In fact, a recent study done

The pitfalls of proof to press matching

Oct 1, 2007 12:00 AM, By Raymond J. Prince

This is an area of printing that can be very difficult and confusing. Having a perfect match between a press sheet and a prepress proof normally is not possible. If a perfect match is needed between a proof and a press sheet, then the best method is to do a press proof on the press the job will actually print on. Some will pay for that service because they need or want an extremely close match. This

Competition: It's everybody & nobody

Oct 1, 2007 12:00 AM, By Dick Gorelick

I've been in the printing and publishing business for 45 years. That is not a sign of wisdom. Quite the opposite, it presents difficulties in understanding and adapting to new technologies, changes in buying motives, and new management techniques and philosophies. I've often written that success is the chief cause of failure and I'm at work seven days a week to ensure I don't become a testimonial

Obtaining good fit on a sheet

Sep 1, 2007 12:00 AM, By Raymond J. Prince

Most medium to large plants have employed computer-to-plate (CTP) as their primary platemaking method, the promise being improved fit. In many cases, however, improved fit was not noted because of other factors. Items that can have a dramatic influence on fit include: Corrosion of the plate cylinder, especially on the outer edges. This is why plastic packing is important. The preferred plastic packing

What I like to write about

Sep 1, 2007 12:00 AM, By M. Richard Vinocur

In 1987, John Favat, then publisher of AMERICAN PRINTER, approached me about writing a column. I asked him if he had a preference for subject material. Knowing that I had written an extremely well-read column as publisher of a competitive publication for the previous decade, Favat said simply, Write about whatever you'd like to write about. And for the past 20 years, I have. This month's column covers

Designing for digital print

Sep 1, 2007 12:00 AM, By Michael Riebesehl

The new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology and the printing industry. Examples can be found in every print growth area. Print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable-data printing can improve response rates when

School days

Sep 1, 2007 12:00 AM, By Steve Johnson

Kennedy-King College is a community college serving Chicago's South Side with a strong vocational program. Andrew Lanum, tech prep coordinator for visual media communications, long has been a part of its printing program. At a recent roundtable of graphic arts educators, Lanum turned to the attendant panel of printers and, like any good salesman, asked, What do today's printing companies need most

The horrible disconnect

Sep 1, 2007 12:00 AM, By Dick Gorelick

Customer service is deteriorating. Exceptional customer service has become more memorable than the alternative. With hundreds of millions of dollars spent by corporate America to purchase and install CRM systems, a steady stream of best-selling business books about customer service and the bottom-line benefits of improved account retention, and the customer service revolution in which we reportedly

Data Protection

Sep 1, 2007 12:00 AM, By Randy Kerns

Options for small to midsize businesses The need to protect data is universal small to midsize businesses, the largest enterprise data centers and individuals recognize the value of information and the impact of data loss. There are several data protection options for small and midsize businesses, but their specific considerations must be defined to help find the best available solution. Where data

Are we on different planets?

Aug 1, 2007 12:00 AM, By Dick Gorelick

When I conduct a first customer survey for a client, I ask that the mailing list include every person instrumental in the relationship with the graphic arts company at every active account with sales above a certain threshold. The reaction to that request typically is one of dismay, if not fear and loathing. The problem: Some customers are considered to be magna cum laude graduates of the Marquis

Technical training

Aug 1, 2007 12:00 AM, By Raymond J. Prince

How is your technical training program? How much time and money does your company spend on training employees? How would you like to spend virtually nothing and still have your employees learn? Informal in-house training programs for adults do work. The easy way is to hold lunchtime training programs every two weeks for two hours. Several plants that I visit will invite a supplier, manufacturer or