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Make 'em laugh

Jan 1, 2011 12:00 AM


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We have noted a real uptick in humor,” reports IAPHC's Kevin Keane. Keane is one our favorite Facebook friends — he's a wealth of fantastic (and often funny) links. He shared most of the following items with us, and we can't wait to read his next post. See Kevin's blog at www.IAPHC.org.

The power of video

CL Graphics' marketing guru Peter Gault reports outstanding customer response to his “Social Media 101” seminar. The first two sessions attracted 17 attendees apiece.

Participants reported almost 100% participation within LinkedIn. Almost 75% had personal as well as business Facebook pages. Twitter (40%) and YouTube (10%) were less popular outlets.

Those who had a video presence on YouTube were the least represented, at only about 10%.

“There is a significant interest in including social media strategies within a marketing plan, but it is still very early within the learning curve for practically everyone,” says Gault. “There are some definite best practices but also a great deal of new territory for all of us to explore.”

Coming next: “YouTube: Channel Set-Up, Script Writing, Uploading & Marketing YourVideo.”

Kevin Keane says: “IAPHC member Rick Schildgen and his team at C L Graphics in Crystal Lake, IL, do a great job with their Facebook page. The customer media social events are inspired … exactly the sort of thing a printer evolving into a communications partner should be doing.”

See: http://clgraphics.wordpress.com

Paper fights back

Domtar has launched the “Paper Because” campaign to highlight the key role paper plays in our lives and the reasons why it's an environmentally sound choice. Check out these humorous videos:

  • Paper: Essential for life's big moments
  • Paper Is Dead
  • Jason And The Paperless Workplace
  • The Paperless Office
  • The To-Do List
  • The Workflow

See: www.paperbecause.com/Media/Paper-Is-Dead.aspx.

Designer vs. press operator

“Luscious is more than a color. It's a state of mind… It's like the inside of a baby polar bear's ear,” says the “designer” starring in this Sappi short. Your press operators might feel a sense of déjà vu.

We say: The designer is a little over the top, but the press operator should move to LA.

See: www.youtube.com/user/OffRegister.

Move over, Village People

Bill Pavlu, a graphic arts educator in Bergen County, NJ, and longtime IAPHC member, shared this video of students' “CYMK” parody of “YMCA” to celebrate 2010 International Printing Week.

See: www.youtube.com/user/armogrl8.

Our industry invented tablet computing

Hemlock, we love your sense of “humour!” This Canadian printer offers the “h-Pad,” a simple analog device that truly is a tablet computer: It's a notepad.

See: www.hemlock.com/products/hpad.

Typography in motion

Inspired Magazine features 10 great typography videos: “perfect examples of how typefaces can be used to move audiences.”

See: www.inspiredm.com/2010/12/23/videos-typography.