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Print vehicles extend their brands

Apr 1, 2011 12:00 AM


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And now a word from our smart phone sponsors

Thumb Media Group (TMG) is a division of Fry Communications and National Publisher Services. TMG's “Mozine,” mobile publishing platform provides a rich media presentation on almost any smart phone. NYLON magazine's mobile edition incorporates Mozine 4.0 and features integrated advertising campaigns from Fortune 500 brands.

TMG partnered with mobile ad agency iVdopia to run pre-app commercials from major advertisers. The ads run on the load screen rather than the phone's native video player. Advertisers can share messages without pulling users away from the content.

We say: Replacing print isn't the goal, according to TMG's Mike Cartabiano. The CEO calls mobile editions a bridge to online viewership and advertising. “It's also a bridge to print, so it facilitates exposure to the print offerings of publishers,” Cartabiano told Samir “Mr. Magazine” Husni.

Read the story, sing the song and see the video

SPIN magazine's iPad offering includes a steady feed of news and reviews delivered directly from SPIN.com. For $1.99 per edition (or a $7.99 annual subscription), users receive 60-plus streaming songs and 30-plus streaming videos as well as SPIN editorial content.

We say: App developer Bottlerocket also won widespread kudos for its NPR, ESPN and Discovery Channel iPad apps. Think different, indeed!

Life goes on online for Life.com and 8 other Ellie winners

This year 100 publications submitted entries in the American Society of Magazine Editors (ASME) 12 “Digital Ellies” categories. Among the 39 titles that received one or more of the 60 total nominations were nine online-only publications: Chow; CNET; The Daily Beast; Epicurious; LIFE.com; Salon; Slate; Tablet and Yale Environment 360.

We say: We salute the winners, but we're hoping this trend doesn't mushroom. We still love good, old-fashioned print! See www.magazine.org.

iPad app is fun for the whole family

Disney FamilyFun magazine launched an iPad app with some help from Texterity and The Wonderfactory. FamilyFun for iPad offers interactive slideshows, videos of recipes and family activities, 360-degree views of craft projects, bookmarking features, and social media sharing tools. Nissan, the official launch sponsor, is using this platform to introduce its 2011 Nissan Quest.

We say: FamilyFun reportedly has 5.5 million print readers. That's a lot of soccer moms!

How are you adapting to the wireless age? Let us know by e-mailing KOB@americanprinter.com.