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Dec 17, 2010 12:00 AM
According to Bruno Uzzan, cofounder and CEO of Total Immersion, “Twelve years of innovation in video capture and video resolution have supported our vision to transform passive consumers into active participants.”
For Total Immersion, that translates to more than 800 projects delivered since 2008. The company operates six offices worldwide and works with more than 90 Partners in 40 countries. “We see readiness and practicality in this next generation of augmented reality (AR) applications,” Uzzan says. “We see an ‘AR-ready’ world.”
Uzzan predicts AR will become ubiquitous in 2011. D’Fusion, the company’s patented software solution, will be available on all devices (PCs, tablets, smartphones, set-top boxes) and operating systems: Windows, Mac OS, Linux, iPhone OS, Android, Bada and Maemo, among others. And helping standardize it all will be Adobe Flash. Adobe and Total Immersion recently formed a strategic alliance designed to accelerate market penetration of AR applications.
In 2011, look for new computer vision algorithms that will dramatically improve AR’s ability to “see” natural features and respond accordingly, Uzzan says. “AR is a new human interface, and in the year ahead, applications will incorporate enhanced face tracking, hand-tracking and shape-based image recognition, drawing on large, local image recognition databases,” he suggested.
Even as applications encompass powerful new capabilities, AR application development will become more accessible, quicker and more cost-effective, Uzzan predicted. Adobe Flash development tools will help agencies and designers reduce the total cost of ownership, integrating D’Fusion Studio as a distinct development platform for desktop and mobile apps alike, and placing D’Fusion in Platform as a Service (PaaS) mode.
In retail, the trend in mobile AR will see apps moving from simple wayfinding and local search, to more robust experiential shopping tools (bridging information in real time, offering dynamic visualization, and so on). Says Juniper Research: “Given its potential to geotag products or locations with brand/campaign-specific information, as we near the end of 2010 a raft of major retailers and brands are releasing apps with an AR element.”