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Vision 3 Summit focused on post-recession business development

Nov 16, 2010 12:00 AM


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As the economy emerges from the 14th recession in the last 80 years, what markets offer the most potential for graphic communications firms?  This is one of the many questions to be addressed at next March's Vision 3 Summit, a groundbreaking new leadership conference produced by the graphic communications industry's top three associations. The Vision 3 Summit will take place March 13–16, 2011, at the Desert Springs J.W. Marriott in Palm Desert, CA.  The conference is a joint effort of the National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America.  It is open to all company owners and executives in the graphic communications industry.

The issue of where to focus one's marketing, sales and technological investments is a concern that plagues many graphic communications service providers.  "With the ongoing economic recovery, executives can no longer be certain that their business development will happen in the same way as before," observes Joseph P. Truncale, president and CEO, NAPL.

The Vision 3 Summit session, "Coming Out From Under—Understanding Today's Economy and Tomorrow's New Future," specifically addresses this challenge. Speaker Dr. Lowell Catlett, an internationally recognized expert in commodities futures markets, will offer a detailed look at which markets are poised for growth going forward; how growth in those, and other markets, such as health care and energy, is causing changes to technology, demographics and consumer expectations; and, what this will mean for new business development in the near and longer term. With Dr. Catlett's examination of the current business landscape and fact-based predictions about the future, company owners and executives will have the appropriate tools and business expectations to lead their companies forward.

This presentation—as with all the other sessions at the Vision 3 Summit—offers a distinctly management-level approach to addressing some of the industry's biggest challenges.  And, because this event leverages the expertise of not just one or two, but all three of our industry's primary associations, the Vision 3 Summit will offer informative educational sessions covering a wide spectrum of topic areas, of value to both industry service providers and suppliers.  In addition to the educational sessions addressing the range of marketing, financial, sales, technology and other issues regularly faced by upper-level management, the Vision 3 Summit will also feature several solutions-oriented roundtables and a variety of networking events.  A number of receptions and recreational outings will also be available for attendees and spouses or guests.

The Vision 3 Summit replaces NAPL's, NPES' and Printing Industries of America's individual leadership programs, including NAPL's Top Management Conference; NPES' Industry Summit that included the PRINT OUTLOOK Conference and PRIMIR (Print Industries Market Information and Research Organization) Spring Meeting; and, Printing Industries of America's Presidents Conference.  Both NAPL and NPES will hold their individual board of directors meetings in conjunction with this conference.  NPES additionally plans to hold PRIMIR committee meetings.

While the first co-produced conference by NAPL, NPES and Printing Industries of America, the Vision 3 Summit is not the first joint venture between the three organizations.  NAPL, NPES and Printing Industries of America also co-own the Graphic Arts Show Company (GASC), which produces the popular industry GRAPH EXPO and PRINT exhibitions.

For more information about the Vision 3 Summit or to register, visit: www.vision3summit.org.