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RPI buys HP Indigo W7200 for photo apps

Jun 11, 2010 12:00 AM


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Seattle-based RPI Inc., one of North America’s leading producers of photo books and other photo specialty products, is expanding its capacity with the purchase of an HP Indigo W7200 Digital Press that is specially adapted for the photo market.

RPI purchased the press last month at the Ipex trade show in Birmingham, England. The press is scheduled for delivery in July and will be installed with an in-line Hunkeler POPP6 finishing solution.

Founded 31 years ago as a general commercial printing service provider, RPI reinvented itself in 2006 to concentrate on the emerging photo specialty market. Since that shift, the company has consistently achieved double-digit growth offering automated manufacturing and fulfillment for the consumer make-on-demand printed products market including photo books, invitations, calendars, stationery and business cards.

To fulfill orders globally from top-tier retailers, RPI currently uses 16 5000-series HP Indigo presses, as well as an HP Indigo WS6000 Digital Press that prints book covers and dust jackets. The new HP Indigo W7200 Digital Press will add the capacity RPI needs in the photo specialty market’s annual peak production season – a three-month period when companies like RPI run their equipment non-stop to meet December holiday demand for photo books, photo greeting cards and other products.

"The speed and productivity of the HP Indigo W7200 Digital Press will make a great impact on our capacity and productivity," says Susan Jackson, vice president, operations, RPI. "It will enable efficient production of our ‘quantity one’ print on demand products, provide redundancy for our book cover production, and print several times faster than our smaller presses."

Designed to meet large photo-specialty firms’ production needs, the enhanced HP Indigo W7200 press prints 240 letter-size, 4-color ppm at volumes up to 7.5 million pages/month. It also includes new linked color-management utilities on both of its print engines for more accurate, consistent photo prints.

At Ipex, HP showcased for the first time on the W7200 model 6-color photo imaging with light cyan and light magenta inks, a technique that offers photorealistic quality with reduced granularity and smoother images and tone transitions. The photo-customized HP Indigo W7200 coming to RPI from Ipex also includes new inline lamination features.