American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.

CA sign shop maintains high standards with Epson technology

Feb 8, 2010 12:00 AM

         Subscribe in NewsGator Online   Subscribe in Bloglines

Foothill Ranch, CA-based Image Options Inc. ( specializes in designing and producing high-end, high-volume signage for the exhibit and retail point-of-purchase markets. "Our retailer and corporate clients, many with top brands, expect absolute quality from us," says president Tim Bennett. "So, we simply must maintain the highest standard in everything we do." Image Options produces many different kinds of signage, including posters, giant building wraps, banners, vehicle graphics, murals, backlit displays, floor graphics, and production backdrops. "We never dismiss an idea or execution because it's challenging or unusual," says Bennett. "There are new materials, fabrics and production techniques introduced daily."

A major discovery for Bennett has been the Epson Stylus Pro GS6000 inkjet printer. The 64-inch roll-to-roll printer delivers high color gamut, photographic image quality, rock solid reliability with commercial speeds all while using a solvent-based ink technology that does not require venting. "The GS6000 has become a crucial part of our workflow at Image Options, where speed, accuracy and quality are critical to what we do," says Darryl Phillips, operations manager. "With ever increasing turnaround times, it's paramount that a printer produces the best possible quality so we can produce jobs on schedule and take in more work to increase our bottom line."

Image Options knew they were onto something when clients started commenting about the image quality. "We've had tremendous client feedback about the printer's high quality images and precise, accurate color," says Phillips. Because precise color matches are an essential part of branding, the company has been especially pleased with the GS6000 printer's UltraChrome GS ink. The printer's Dual-Array MicroPiezo AMC printhead also produces fine detail with a maximum resolution of 1,440 x 1,440 dpi and variable-sized droplet technology as small as 3.7 picoliters. "Our largest client requires very specific PMS matches," says Phillips. "With the GS6000, we can reproduce those PMS colors time and time again with a minimal amount of effort. Using the ColorBurst RIP that ships with the printer, our operators are able to layout, RIP, tile and panel every job quickly and accurately. Our color department finds the profiles easy to use for precise spot color matching."

Phillips also notes the GS6000’s quick setup, simple maintenance and low running cost. "The GS6000 is a unique machine in that it's able to cross over many different disciplines of large format printing," says Bennett. "The printer has opened our doors to markets beyond the large-format display business, such as photographic and fine art reproduction." The printer accommodates a wide range of solvent media for commercial printing applications including outdoor banners, vehicle wraps, construction and barricade signs, and photographic quality trade show graphics.

"We're known for being able to get an image on just about any kind of surface, so when the GS6000 came out with its solvent based inks, we found we were looking at a wider range of products we could sell," says Bennett. "It's clear that Epson technology is becoming an integral part of Image Options."