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Oct 20, 2010 12:00 AM
The 2010 SGIA Expo showcased a diverse range of new technology, market trends and business strategies for the specialty imaging community. It also reportedly “crushed” registration numbers from previous years. SGIA drew more than 21,000 imaging professionals to the Las Vegas Convention Center on October 12–15.
"The annual SGIA Expo brings together all of the diverse sectors of the specialty imaging community," says Michael Robertson, SGIA president and CEO. "This year’s extraordinary amount of attendees, exhibitors, buyers and sellers at the show prove that the Expo is the community's premier marketplace."
Attendees visited with more than 450 exhibitors demonstrating the newest advancements in high-production digital and screen print devices as well as direct-to-garment, special effects and finishing.
This year, SGIA offered five sales-free interactive demonstration areas on the Expo floor: Digital Apparel Production Zone; DSA Digital Signage Zone; Industrial Application Zone; PDAA Graphics Application Zone; Screen Printed Apparel Training Zone.
In the all-new DSA Digital Signage Zone, attendees learned about the innovative technology needed to manage and display dynamic content. They also met leaders in the digital signage field and established contacts for future business opportunities.
“Digital signage is definitely something I’m interested in and I was really happy to see that SGIA was offering something like this,” says Jeff Ino of Ji Deisgn, who attended almost every session in the DSA Zone. “The 30-minute sessions gave us a great perspective about how to integrate this technology into a traditional signage business. It also was great to be able to talk directly with industry insiders.”
SGIA presented its first-ever Pre-Expo Business Development Conference on Tuesday, October 12, the day before the Expo floor opened. This exclusive half-day educational program showed specialty imaging companies how to drive sales in today's competitive marketplace.
Best-selling author of the popular Guerrilla Marketing series, Orvel Ray Wilson, CSP, opened the conference with his presentation "Guerilla Selling: Seven Strategies to Double Your Business." In his standing-room-only session, Wilson discussed why it's better to be different than to be the best and simple ways to get above-average performance from every member of a sales team. Breakout sessions covered search engine marketing and social media. The Expo also offered more than 25 focused educational sessions on October 13–14. These seminars highlighted new markets and showed attendees how to apply innovative sales and production strategies into their business.
“Success will go to businesses that take care of their past and current customers,” Wilson said. “It costs five times as much to find a new customer as it does to make the same sale to a current customer. In the rush to cut costs, many businesses forget that they have created an established set of expectations among their customer base.”