American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Apr 9, 2013 12:00 AM
Artwork Digital, Brazil conceived and produced a
3D board model of a 2008 Harley Davidson V-Rod which showcases the versatility
of digital printing, when combined with cutting tables, and Re-board®
substrates. Printed on a six-color Inca Spyder 320 and assembled from sheets of
16 mm board, the model was produced as part of a campaign. It demonstrates all
the possibilities of curvature and folding using structural board, creating
something innovative with the material.
Interested in a promotion that would illustrate both the printing and cutting technology of the equipment it sells, Fujifilm Brazil approached Artwork Digital to come up with a unique display. “Fujifilm had seen a model of a Hummer made completely of Re-board®, and we were able to acquire the design plans for it,” remembers Rômulo de Abreu Guimarães of Artwork Digital. “Unfortunately, they did not have the space and needed a smaller display, so they asked for something different.”
Presented with this scenario, Artwork Digital had to radically adjust to the size constraints of the job. “My designer likes motorcycles. He started to think about how to make it, taking some ideas from the Hummer. We chose a model that was recognized around the world to add value to the final product,” remembers de Abreu.
Soon enough, Artwork Digital had temporarily transformed its office into a motorcycle chop shop, as its design department began to assemble the bike with the help of CAD software and a high-end cutting table. “The structure, the design, the assembly... it was all challenging,” remarks de Abreu. “It had many curves, so it was difficult to handle.” Compounding the difficulties, “It was our first experience working with Re-board®, so we began with a 1:10 scale prototype to experiment with the building process.”
The Inca Spyder printer, however, handled the complex demands of the job with much aplomb. “With the Inca Spyder 320, printing wasn’t a big problem. Once the structure was created and the design was complete, we just sent the PDF file to the printer. That was the easy part!” adds de Abreu.
The end result was a realistic and road-ready full-sized cardboard motorcycle that literally rolled off Artwork Digital’s assembly line with spinning tires and twisting handle bars, earning them an Inca IDEAS Award for Display Graphics.
About Inca Digital Printers
Inca Digital Printers, part of the Dainippon Screen Group, is one of the world's leading pioneers and manufacturers of flat-bed inkjet printing technology. The Eagle and Columbia printers set the early standards in flatbed printing inkjet technology. Today the groundbreaking Onset Series and Spyder 320 range ensure that Inca's products remain at the forefront of productivity, quality and reliability. Fujifilm manufactures and develops the UV inks used in Inca machines and sells the flatbed printers around the world. Its facility in Cambridge, UK, incorporates R&D, customer support, machine assembly and commissioning, a dedicated training facility and clean rooms for printhead assembly and refurbishment. Around 20% of staff are involved in R&D and significant investment here helps the company maintain its position at the forefront of machine productivity, innovation, quality and reliability. www.incadigital.com