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DERPROSA CONSOLIDATES ITS INTERNATIONAL EXPANSION STRATEGY

Jan 30, 2013 12:00 AM


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 With a strong drive to introduce its products into new marketplaces, in 2012 Derprosa entered the American, Chinese and Japanese markets.

During the past year, Derprosa has implemented an ambitious business expansion plan, successfully introducing itself into different international markets:

- The launch into the American market was done with its presentation at Chicago’s Graph Expo, the world’s largest and most complete trade fair for the graphic design industry. Its presence at the show was a success and the company soon announced the imminent opening of its new subsidiary in the USA.

- Likewise, Derprosa is building its global presence by entering the Asian market. Exports to China and Japan are contributing to the consolidation of the company, which is now present in all 6 continents and sends exports to more than 60 countries.

One of the foundations for continued expansion, both in Spain and the international market, has been the company’s consistent support for its R&D Department. This has made it possible to carry out several product launches over the course of the year. These included the launch, at the Luxe Pack Monaco Fair, of the SoftTouch Metallized products and the Elegance coloured film range, putting Derprosa in a preeminent position within the laminations and packaging finishes sector.

As a result of this concentrated business expansion strategy, Derprosa ended 2012 with a growth of 10% in sales and a 35% increase in profits. These figures are an indication of the company’s solidity, making it a leader in its industry.

For these reasons, the company is looking forward to 2013 with great expectations of growth and with confidence that its relationship with customers and associates will grow stronger.

About Derprosa

With a presence in more than 60 countries around the world, Derprosa has become one of the major companies in lamination and packaging finishes solutions, specialising in the manufacture and sale of biaxially-oriented polypropylene.

This year the company celebrates its 25th anniversary, and after 25 years in the industry, with its commitment to constant innovation, Derprosa continues to offer a wide range of films that provide the best solutions, perfectly adapted to each individual product.

For more information: www.derprosadeluxe.com