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Direct Group attains FSC certification

Apr 8, 2009 12:00 AM

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Direct Group, an integrated direct marketing solutions provider based in Pennington, NJ, has earned the Forest Stewardship Council’s (FSC) Chain-of-Custody (COC) certification, demonstrating the company’s commitment to utilizing renewable, environmentally friendly sources of direct mail paper and printing materials.

The COC designation was conferred by Rainforest Alliance, an independent, FSC-accredited certifying organization that uses its own evaluation process to ensure compliance with FSC principles and standards. The Alliance’s SmartWood program criteria were used for initial certification, and will be used in an annual audit to ensure Direct Group’s continued compliance with FSC standards.

Direct Group’s COC certification ensures its customers can select paper products that can be specifically traced through the supply chain from FSC-certified forests, which are managed to the highest standards of social and environmental responsibility, to final delivered product. COC certification allows companies that manufacture or market such forest products to brand them with the FSC logo.

“As an environmentally conscious company, we believe it is important to provide our customers with printing materials that reflect a commitment to renewable natural resources,” says Don McKenzie, Direct Group president and CEO. “This certification is a great achievement for Direct Group, as it ensures we are complying with the highest environmental standards for paper and wood products, thus contributing to the healthy future of the world’s forests.”

Other Direct Group recycling and “green” programs include the installation of more than 340 energy-efficient fluorescent lamps at the company’s largest mail production facility in Swedesboro, NJ, as well as the company-wide recycling of paper, corrugated, plastic wrap, wood pallets and inks.