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Apr 23, 2013 12:00 AM
CHESTNUT HILL, MA — April 23, 2013 – With her sights set on helping companies promote their strengths and corporate personalities through carefully crafted content, Margie Dana has exited the event production business and started a new company at www.margiedana.com.
Since 2003, when she founded the local Boston Print Buyers association, followed by the Print Buyers International group, Margie has been committed to bridging the gap between print manufacturers and their customers. Her newest venture is an extension of this mission. As explained in this new video <http://youtu.be/TF9Y20fBME8> , Margie now focuses on content strategy services for companies who lack the resources to toot their own horn.
As a former print buyer, Margie is sensitive to the issues and motivations of professionals who source print. And as the founder of a major print buying association that held annual conferences for seven years, she is acutely aware of the challenges that this market faces as print and print buying continue to evolve. She will draw on all of her previous professional experience to help clients articulate the benefits of their products and services.
Building communities through content
Ms. Dana might be best known for her weekly email newsletter, “Margie’s Print Tips,” which she started in 1999 to promote her first business. That newsletter is still published every Monday and will be housed on the new web site. “If it weren’t for my Tips newsletter, I don’t think anybody in this industry would know me,” said Dana. “I’m living proof that content builds communities, and now I want to help companies build their own communities by providing and publishing great content both online and off.” She has also launched a new blog, “Margie on Marketing,” which will be regular musings about business marketing trends – the good, the bad, the ugly.
Goodbye event producer, hello content stylist
After years of producing successful annual conferences for print buyers, Margie is exiting the event production business. With a desire to get back to her first love of writing, she’s honoring her late mother who (along with many English teachers) encouraged her to “use her words.” Services include writing and editing content, ghostwriting (such as social media posts), public speaking, and private event design. Ms. Dana will also continue to do market research about print buying.
“Too many companies in this industry have zero resources for developing good content about their work and their accomplishments. I’ve been itching to help them for years – not only in words but also in videos, images and in-person participation at appropriate events. Content development has always come easily for me. I think of it as content styling – and I’m certain that I can help clients increase their visibility in the same way. ”
For details about this new business, visit www.margiedana.com, where you can also sign up for Margie’s Print Tips as well as her Margie on Marketing blog.
Margie Dana launched her new business in 2013 as a content strategist with a specialty in printing and print buying. As comfortable working in social media as she is in traditional media, Margie’s on a mission to help clients build customer communities through carefully crafted content. For details on her services and to sign up for her newsletter and new marketing blog, visit www.margiedana.com or send an email to Margie@margiedana.com.