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Objectif Lune and ColorGATE Sign Worldwide Distribution Agreement Bringing Personalisation to Wide-format Printing

Feb 5, 2013 12:00 AM


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ColorGATE becomes a Strategic partner and brings personalisation to wide-format printing

Harderwijk, The Netherlands – February 5, 2013 – Objectif Lune, leader in providing open software solutions for variable data printing, mail preparation, document composition and workflow automation today announced that ColorGATE Digital Output Solutions GmbH joined its Alliance Partner Program as a Strategic partner.

Objectif Lune has been creating software solutions to compose, process, deliver, track and store any business document, independent of hardware compatibility and with full automation capability for more than 20 years. Its portfolio includes amongst others, solutions for promotional and transactional variable data printing (VDP), mid to high volume business correspondence management and hybrid mail, from entry-level to enterprise-wide applications.

A leading supplier of software solutions for the graphic arts industry with its main offices in Hannover, Germany, ColorGATE specialises in color management, RIP software, printer driver technology, process standardization and workflow automation for small and large format printing. As part of this Strategic agreement, ColorGATE becomes a global distributor of PrintShop Mail Suite, Objectif Lune’s flagship solution for one-to-one VDP.

The companies have chosen to go to market with an introductory offer of PrintShop Mail Suite consisting of an entry-level software license and thirty days’ access to Objectif Lune’s online training portal and technical assistance.

“There are several personalisation tools on the market” says Colin Casey, Director of Business Development for Objectif Lune. “But very few are up to par when it comes to applying personalisation to wide format jobs while retaining optimal output speed and color profiling. When it comes to wide-format printing, the combination of the right technologies, from end-to-end is essential and partnering with ColorGATE who specialises in large format printing will allow commercial print rooms to optimise the production of personalised jobs such as banners, advertisements and signs. With PrintShop Mail’s ability to support paper widths of up to 5.2 metres, it's the perfect tool for the job.”

This entry-level version of PrintShop Mail Suite comes with a limited number of clicks, allowing ColorGATE customers to start exploring the benefits of one-to-one marketing through the personalisation of documents for a fraction of the cost. When the licence runs out of clicks, customers can purchase additional credits online or seamlessly upgrade to the unlimited version.

Thomas Kirschner, Managing director of ColorGATE, adheres: "Based on Objectif Lune’s successful PrintShop Mail technology, we are now able to provide even print service providers in the Large Format sector an easy to handle design software for variable data printing that covers a broad range of applications. It is the ideal tool to create professional, customized artwork templates for the output of variable print jobs on wide format printing systems while profiting from color consistency and a fast RIP- and operator performance.”