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Pantone chooses cheery color for challenging times

Dec 10, 2008 12:00 AM

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Pantone, an X-Rite company (Carlstadt, NJ) has selected PANTONE 14-0848 Mimosa, a warm yellow, as its color of the year 2009.

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”