American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Jun 8, 2001 12:00 AM
Hewlett-Packard Co. (Palo Alto, CA) announced its entry into the
commercial printing market with the HP Digital Press
"The introduction of the HP Digital Press 6600 is the first step
in a company-wide initiative to give customers the ability to
target and customize their business communications much more
accurately than they have before," said Bill McGlynn, vice
president, HP commercial printing solutions. "Blending HP's
information technology expertise with the digital printing workflow
will provide exceptional value to print service
Highlights of the HP Digital Press 6600 include:
up to six process colors, custom colors and high-fidelity printing;
Operating software that enables a user to prioritize, interrupt and resume jobs and accept submissions directly from company intranets;
The flexibility to enable one-to-one marketing; and
Cost-effective short runs
HP also announced its first HP Digital Press 6600 corporate
customer Colourcare Group, the largest photofinishing company in
the United Kingdom. Colourcare plans to expand its business
opportunities with the sophisticated document customization
technology that the HP Digital Press 6600 offers.
"The HP Digital Press 6600 will enable us to transform our
offering to our rapidly expanding estate agent (realtor) business,"
said Chris Sheath, managing director, Colourcare. "Not only will we
be able to simplify our workflow processes and reduce costs, but we
have the confidence of working with HP, which brings more than 20
years of networking and printing expertise to the table."
The HP Digital Press 6600 uses liquid electro-photography (LEP)
technology, which combines a digitally powered laser imaging system
with the use of ultra-small ink particles and a liquid transport
The HP Digital Press 6600 is available now in the United Kingdom and Spain. It is expected to ship in the United States this summer with a base model at an estimated U.S. price of under $200,000. More information about the HP Digital Press 6600 can be found at http://www.hp.com/go/digitalpress.