American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.

Integrated Marketing

Nov 2, 2001 12:00 AM

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INTEGRATED Multi-media marketing made easy. The AMERICAN PRINTER Total Communication Package offers print, on-line, direct marketing and public relations opportunities. ADVERTISING in the only magazine for the US printing industry that is requested by every one of its readers is the base. Build your program through these additional AMERICAN PRINTER channels. ON-LINE AMERICAN PRINTER offers a one-stop source for all the latest news and information from within and around the printing industry. What you want to accomplish on-line can be done through Marketing opportunities include o Banner Ads o Magazine Sponsorships o "Spotlight On" Ad Units o E-Mail This Article Sponsorships and o Micro-Sites. DIRECT MARKETING IN REGISTER e-newsletter. This twice-monthly e-mail newsletter announces new products and current events in the graphic arts industry. Current circulation stands at 11,500+ in Business Management (Owners, CEO’s, VP’s, etc.) IN REGISTER consists of three pages and three sponsorship positions. Direct Mail Lists: Mail and Interactive. Proven responsive. 100% of AMERICAN PRINTER’s recipients request the magazine. That’s response! Rent by industry segment, title, number of employees. AMERICAN PRINTER can build the list you need. Contact: Seth Olson, 913-967-1942. Postcards. Beat the high cost of direct mail. Mail your postcard in AMERICAN PRINTER’s Postcard deck for as little as 2 cents a contact. Six mailings a year make it possible to time your efforts to maximize sales exposure when you want it! Contact Tim Janes, 312-609-4342. PUBLIC RELATIONS Submit a story. Features and case study proposals, new product announcements, industry news and calendar items should be submitted to Katherine O’Brien, 29 N. Wacker Drive, Chicago, IL 60606. T: 312-609-2474. Reprints. A powerful pr tool. If your company is mentioned in an AMERICAN PRINTER story, let people know about it. Reprints strengthen your sales claims with the power of editorial. Mail reprints to customers and prospects. Distribute reprints at shows. Contact Reprint Management Service, 800-494-9051.