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NAPL report addresses economy and growth outlook for printing industry

Nov 21, 2001 12:00 AM

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NAPL's (Paramus, NJ) has issued its first ever "State of the Industry Report." More than 470 printers contributed to this report by Andrew D. Paparozzi, chief economist and director of NAPL's printing economic research center.

The 43-page publication examines how the recession and Sept. 11 have affected the printing industry, when we can expect economic recovery and how vigorous that growth is likely to be. The report also analyzes growth, key issues, trends and concerns for 19 print-product markets, printers' diversification plans and the services they expect to grow fastest over the next two years.

Paparozzi concludes with a discussion of how printers can cope with an economic slowdown.

The economist urges printers to not let the current dismal economy obscure "the remarkable long-term opportunities developing for our industry." These opportunities include:

  • services that let printers satisfy a broader range of clients' communication needs

  • new technologies, including the Internet, that support faster, more cost-efficient delivery of traditional lithographic services as well as database management to fulfillment, which clients value.

  • diversification that gets printers involved with clients; jobs earlier, keeps them involved longer with these jobs and elevates them from mere printers to communications solutions providers.

Cost is $249 ( NAPL members will receive a free copy). For more information, call NAPL at (201) 634-9600 or see