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Networking advice

Jul 25, 2003 12:00 AM


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Hank Madsen, owner and president of Rapid Press (Tallahassee, FL), offers the following advice for printers interested in networking their plant:

No one formula fits all plants | Madsen advises using your clients’ needs to tailor your business. "In these times, the real question is ROI," he points out. "Just because it is trendy to have a certain technology does not mean it is profitable."

Find a good vendor partner | "The key [to networking] is to work with a good partner in your solution," says Madsen. "Some vendors know the buzz words, but let the buyer beware! Check references carefully to make sure you aren’t the R & D for what a vendor thinks

will be a good system."