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XEROX LOWERS DOCUCOLOR 2000 PRICE

Jun 7, 2001 12:00 AM


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Xerox Corporation (Rochester, NY) has reduced prices on its DocuColor 2000 series digital color presses and the Phaser 750 network color printer.

The company indicated that since its introduction last year, the DocuColor 2000 series' market acceptance has resulted in manufacturing efficiencies that have lowered costs.

Effective immediately in the U.S., the list price has been dropped $7,000, or up to 7 percent, on the DocuColor 2045 and 2060. The DocuColor 2045 went from $98,000 to $91,000, and the DocuColor 2060 was reduced from $143,000 to $136,000. The price of the DocuColor 2000 optional scanner was also decreased by $7,000 to $19,000.

In addition, the estimated retail price (ERP) for Xerox's Phaser 750 color laser printer has been reduced by $200 to $1,999. Through June 30, Xerox is offering a $500 end-user rebate on its Phaser 1235 color printer, which offers speed and media flexibility for medium and large workgroups. The product has an ERP of $3,499.

Xerox said DocuColor 2000 installations in 2000 exceeded projections by 25 percent. In the first quarter of 2001, the company posted year-over-year color revenue increases close to 20 percent, led by strong placements of the DocuColor 2000 Series, the DocuColor 12 color printer/copier and Phaser color network printers.